Argumentative Essay On Racist Advertising

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Topic: Racist advertisement Intel Corporation is an American multinational semiconductor chip maker corporation and have released an ad that was quite controversial. In the ad, we can identify a white business man standing in the middle of two rows of black men that are in track attire in their ready positions (they are runners). We can clearly see lots of desks that are all aligned, the ad appears to be in a corporate or business environment. What intel is trying to do is represent sprinters for the speed of their new computer chip. If we think about it, if there had been a single white runner amongst those black men, this advertisement would have been completely fine. However, the image of six black runners who are facing the white business …show more content…

These quotes in relation to the ad are quite shocking and very disturbing as it speaks that it is good to exploit black men to have a better business because of their “performance” this can be related to the fact that in the ad it is in an office and corporate environment. The ad is also saying that it is good to install this new intel computer chip to have the speed of a black runner, this will enable them to grow faster and overthrow their …show more content…

This ad may also turn off many buisnissmen or foreign investors who do not want to be seen doing buisness with intel because of its inappropriate marketing techniques and strategies. Intel could have taken an alternative approach for this ad, instead of using a caucasian manager, they could have used a black or african american manager. They could have kept the caucasian manager but at least they should have changed the ethnicities of the runners to have more diversity and this would not depict this ad as being ethnically racist or culturally insensitive and

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