Apple Marketing Analysis

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It has been also understood by Apple that Consumer product and the brand awareness and image also impacts the perception of customers. The brand image is perceived as the self-respect of the customer that carries specific brand it is thought that customer buys product more that increases and highlights their increased socio-economic status, therefore it is said that brand is everything (Chuang et.al, 2015). It has been learned by Apple that assessing the purchase intention, behaviour and willingness is equivalent to the assessing the value of brand exposure among the target market which determines that frequency of repeat Purchase as well as building strong customer loyalty for extended run (Sagarra et.al, 2016). Consequently, Apple uses news …show more content…

Because of company’s exclusive past in their entitlement to “think different” but likewise being diverse, customers are enabled to bond with this approach (Hastings et.al, 2015). Most people have the ever enhancing will to be improved which is portrayed by Apple to its every customer consequently; Apple’s personality is not just capable to bond the customers with existing sells of the customers but also with the perfect self (Cheng et.al, 2017). Additional point that can be highlighted that Apple always strive for best that determines its personality, the latest, well equipped, and improved iPhone is launched every year into the market and it is always the finest in the market until the flagship devices are sent to the market by other companies (Chen & Ann, 2016). However, the devices that are med by Apple are the best possible devices that company can make. There is no concept of mid-quality or low-quality phone with respect to the market segment, there is one quality that is sold under Apple brand, and this transforms their personality from being the best personality as the best services that can deliver to its customers (Esmaeili et.al, 2016). This cannot be experienced with other brands which produce equally attractive electronics devices, operational, competitive, but also produces mid-tier devices (Wasko & Apple,

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