Apple And Pixar Rhetorical Analysis

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“I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.”(Steve Jobs). CEO of Apple and Pixar, Steve Jobs, in his commencement speech for Stanford in 2005, reflects on three experiences of his earlier life. Jobs’ purpose is to motivate the class of students to not be afraid of adversity and strive to find that which makes them happy. He embraces an optimistic tone in order to encourage students to journey into the world to find what makes them happen and to never stop moving forward. Jobs does this by appealing to his audience through ethos, pathos, and logos. In this speech, Jobs first speaks on the subject of his parents and how he was adopted at birth. He goes on to speak about how he dropped out of college as a full …show more content…

Jobs doesn’t need to set up credibility in a sense that he is giving the speech because people know that he is the founder of Apple and look to him for encouragement. Still, he establishes credibility in a sense that he demonstrates that he’s been through typical college hardships as well. He conveys the level to which he can relate with the other students. During his story he spoke about how he had decided to drop out of college as a full time student because he saw no real value in the current curriculum. Jobs talks about how he “returned Coke bottles for the 5¢ deposits to buy food with,” and “would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.”(Steve Jobs). Jobs tries to establish that he, like many, has experienced that feeling when it seems like money is being wasted on “learning” but its not helping figure out what profession or career would be suitable at all. By establishing this, his audience will see him less as a CEO and more like a guy who also didn’t have life completely figured out at one

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