Analysis of the Peugeot 306 Television Commercial
The Peugeot 306 commercial has many persuasive elements, to help sell
the car. The commercial's overall effect is that it has a narrative
with a twist. It has firstly, a 'sexy' woman who wakes up and gets out
of her bed where her 'partner' is still sleeping under the sheets. She
then walks to the balcony, there she sees the 'workman' is washing the
car in a slow sexual way, he is attractive to women and it is obvious
the two want sex. The woman is seen as a person with low morals and
wants this man as 'a bit on the side'. The twist in the story comes
when the man and woman are about to make love in the kitchen, the
radio breaks causing the 'partner' to wake up. We then find out the
alleged 'partner' is the son of the supposed 'workman' and the 'sexy
temptress'. Lastly at the end of the commercial there is a slogan, the
slogan is 'Drive of your life' is taken from well-known phrases, 'Time
of your life' and 'Love of your life'. A well-known romantic song
represents, the romance and qualities of the car.
This commercial uses a lot of different camera shots, which helps the
audience get the right feelings and response to the car and the
characters in the Peugeot 306 commercial. The commercial begins with a
high angle close-up, and we hear the tuning of the radio, the camera
inverts 180 degrees to a high angle long shot. We are then introduced
to the 'sexy temptress' with a medium long shot also allowing viewing
the suspect 'partner' under the covers of the large bed. We get a
close up the sponge as the man wipes of the car in a slow, sexual way
with soap drizzling from it adding to...
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... This commercial is intended for upper middle class,
trendy and young people in there thirties. These people are the type
of people actually featured in the commercial. It is targeted at these
people because the people have the money and may be looking at
starting a family or already has.
Its scheduled at the evening around 7pm or later to target these
people and catch them at a time they'll be watching, after they have
got home from work.
The most important thing in the commercial is the twist because both
the points of view about the car they want present are shown. Before
the twist they are showing the car is sexy, stylish and a pleasure to
drive, they music help to show this the most. After twist they are
showing it is also a family car. The commercial uses sex as the main
theme to get their message across.
The Dick’s Sporting Goods commercial was ranked number 9 in the most effective commericals. The commercial shows the different struggles that athletes in training face for the USA Olympics. The audience for this commercial is intended for both genders. Although the stereotype is that sports are usually for males, this commercial has a fair representation of both male and female athletes. Many of the female athletes shown are training in hard sports such as boxing and lifting weights. This commercial also included disabled male and female athletes which can also serve to be another audience. This commercial was promoting Dick’s Sporting Good athletic attire. The advertiser did not include an unequal representation of genders, also the commercial didn’t use gender stereotypes to please the audience.
Some of the great philosophers known to man, Aristotle and Plato, wanted the ability to persuade. Aristotle wanted to be able to persuade people with a good amount of time, wisdom, and knowledge so that people could see the good of something. His student, Plato, wanted to be able to persuade people quickly and more affectively by persuading them in a very short time frame. So in order to quickly persuade people, Plato proposed an argument by expressing an idea and supporting it with rhetorical evidence. From Plato’s teaching came three types of rhetorical evidence; logos, which argues by logic; pathos, which argues by the use of sympathy and empathy; and ethos, which argues by the use of ethical appeals. Today the three types of rhetorical analysis can be found everywhere in everyday life. Just like Plato, ad writers who produce TV commercials want to persuade people in a short amount of time. These ad writers have to persuade the view point of their audience in about 30 seconds to a minute in time. In 2010, during Super Bowl XLIV, a commercial by Audi was premiered. This Audi commercial is a great example of the use of the three types of rhetorical evidence; logos, pathos, and ethos.
The movie Kustom Kar Kommandos is an intriguing look at the relationship between a man and his car. The film, being only about 3 minutes long, is filled with many points of thought involving the nature of this relationship. The short itself is about a man simply buffing and admiring his car, but with the use of music, fades, and slow pans this becomes an erotic event. Playing “Dream Lover” from the start, Kenneth Anger has found the sensual side of communicating with an automobile, while still keeping the movie free of blatant symbolic imagery. The scene in the short is a very plain stage.
I am analyzing a commercial put on by the Hawaii State Department of Health's statewide health promotion campaign. This commercial is titled Re-think your drink and shows why choosing water, 100% juice, and low fat/1% milk is a healthier choice in beverages. Drinking one can of soda or juice a day can make a person 10 pounds heavier a year! Rhetorical devices that I have found in this text are pathos and ethos. The purpose of this analysis is to determine whether this commercial is effective or persuasive. The re-think your drink commercial for the start living healthy campaign is both effective and persuasive. Its pathos affects my emotion because it compares the amount of sugar in soda to a cup of orange junk. The rhetorical devices in this text have made "re-thinking my drink" very effective. This commercial is important because people that drink soda or juice don't realize how much sugar and fat that one can contains. To see orange junk come out of a can besides drinkable liquid is not appetizing at all.
...rich 363) We know that for Lyman, the car doesn’t mean anything to him without his brother, so he sends the car off into the river just as his brother had done. The car has always symbolized the bond between the brothers, sometimes sad and sometimes happy, the car always shows the readers the type of bond the two brothers shared.
During John F. Kennedy’s political campaign, there were many issues present that the candidate had to address: there was tension due to the communist threat, tension among American citizens due to the Civil Rights movement, and a recent recession that was very sluggish in recovering. Relating to these issues President Kennedy’s slogan was “getting America moving again”; these topics are addressed in a fast and effective manner in his minute-long television ad that was endorsed by the group: Citizens for Kennedy-Johnson. This ad was the best way to reinforce President Kennedy’s stance on the emergence of a new frontier. He was able to depict himself as a man of change and new beginnings due to his fresh perspective and young age which was a
...is morally degrading and perpetuates the idea that women are mere sexual objects,” (BBC News.) This shows the awful things they go through in order to get what they truly
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Although he promises to think about her “warm proposition,” the movie never again explores this possibility. Alternately, he can buy the engine, which serves both as an assertion of masculinity and—as his friend notes—as a signifier of class. While he opts to try this, the entire plan is ill-fated; the scene where he picks up the engine contains some of the most imbalanced sequences in the entire movie, and the extreme and off-putting diagonal of the street effectively communicates to the viewer that the engine will fall long before it actually occurs. His only ways out of his job slaughtering sheep are through unfaithfulness or by being an accessory to murder.
He spends his day’s playing with polo ponies and race cars. He has one affair after
heroes/heroines- the man can leave his wife at home and go off and sleep with
people to pursue, in the middle of a tense and perilous world situation, the quest for a sex
She is willing to sacrifice an understanding lover for something that maybe a one night stand or worse. It is difficult to comprehend her decision, especially because of her extended session of “mulling” (Farley 2).... ... middle of paper ... ...
is that he only wants to have sex and then just leave her. He ...