Analysis of an Advertisement

Analysis of an Advertisement

From initial glances of the double-paged advertisement, the two

illustrations of a young woman situated around the brief appearance of

text, show as the most striking. Their possession of the majority of

the advertisement's space can be partially responsible for this

consequence however.

The brief inclusion of text within the advertisement simply describes

the novelty of the product, stressing its reputable trait of having a

"molten diamond shine" - hence the use of diamond graphics at the

bottom of the page. The last two lines of the text consist of language

methods of repetition, "glides on slicker than slick", and rhyme, "add

some flash to the splash!" to again, highlight the properties of their

new product.

Immediately, the glittery pink colour of the promoted product, used

upon the lips of the enlarged face, attracts and focuses our eyes upon

the most vibrant of colours evidently on the page.

Interestingly, the reader is overwhelmed by direct looks of the eyes

of this enlarged, cropped image of which are focused at the reader,

luring and involving the reader into the advert, as outwardly there is

more visual contact. This possibly can act as a boost of sales of

their product, which implies a great success of promotion.

The full-length photo of the selected model emphasizes her slim, young

and toned figure wrapped within a sequined dress to reflect the unique

"liquid diamond" trait of the product - lip-gloss. The use of this

model, Josie Maran, influences consumer's minds to relate such a

product to her recognized glamour and beauty, using such techniques

unconsciously enables one to ma...

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...ve this publication would primarily appear within the middle

pages of a reputable brand of magazine, e.g. "Cosmopolitan", directed

towards older teenagers and young woman, as this vast group of females

are their approximate target. Readily available in all newsagents or

bookshops, the magazine will additionally aid sales as they can be

interpreted as being recommended by the magazines.

All these efforts and abundant spending are all in aid of a successful

attempt of promotion of their novelty product, and generally it all

comes down to model you place in the advertisement. The more

recognized the person, the better sales will be, as it is proven that

our present society wishes to purchase a product that claims the

assurance of a recognized and appreciated celebrity. It is all down to

whom you know in show business…