Both of the advertisements placed side by side are promoting a college called Niemeyer University. Visually, each ad grabs my attention and are brief with there message , however the second one does a better job seeing that it also seems believable and has all of the facts necessary for enrolling into the University. Ad number two also checks out as more ethical; it is factual, it is not exaggerated, respectful of other Universities, can be verified upon research of the cited claims and is free of discrimination. The first ad fails to be free of exaggeration and can not be verified upon research of its stated claims due to being not believable and not having enough necessary facts. However, both advertisements are respectful and free of discrimination in there presentation. …show more content…
The placement of the first ad reminds me of an inspirational quote I would find browsing Pinterest or tumbler, with a purple border surrounding a short message placed on the top left corner of a picture of what looks like the making of a blueprint.
''My buildings will be my legacy... they will speak for me long after I'm gone.''- so tumbler worthy- is the quote placed on ad number one. Beneath the wording are two hands drawing a structure, followed by another short message stating, ''See the future, be the future at''- the logo of Niemeyer University. The font and size on the ad is plain and simple suggesting the attitude toward a professional architecture college. Ad one makes no attempt to be ethical simply because its quotes-''My buildings will be my legacy... they will speak for me long after I'm gone'' and ''See the future, be the future at Niemeyer University''- are not factually verifiable statements. " See the future, be the future'' may be the University's slogan, however the quote can not be backed
up. The second ad is bill board like with different colors and fonts upon a well dressed model. "Earn a degree in business in as little as 15 months'', "60k average salary for graduates with a bachelor's degree in business management'' and the logo of the University are plastered ion the ad. Under is a picture of a professor looking model. Fonts of the statements vary in size in black with details highlighted in blue and green. The main statement grabs the viewers attention and keeps their eyes wondering the rest. Facts shown are all necessary for an enrolling students and are brief. Ethically this ad is spot on; completely fact based, free of exaggerated claims, respectful of other Universities, verifiable and legal
Students will never look at an ad the same way again after screening The Ad and the Ego, the first
From the moment of its existence, car insurance has continued to be a value and necessity in the lives of every driver. With the increasing number of people that are driving, it is something that simply cannot be ignored. And what better way to share various insurance companies than through advertisements and television? Amongst the numerous selections of car insurance, Allstate has proven to withhold a successful and symbolic campaign of television advertisements. Through the use of logical appeals, dry humor, and strategic plot lines, Allstate does an efficient job at drawing its viewers in.
First is informative advertising, where it promotes the mission and vision of Marist college to create awareness and capture interest of individuals. Next is persuasive advertising, where it demonstrates its advantages contrasted with different schools. Next is remainder advertising where it focuses on individuals who
I have chosen two advertisements that look different, but are selling the same products. The brands have different perspectives and different audiences. One is a Durango boot advertisement and the other is an advertisement for Ariat’s line. The Durango ad is a picture of two people, a man and a woman, on red rocks like the ones in Arizona and New Mexico. The male figure is in a bent knee, crouched position, wearing sunglasses, a cowboy hat, a brown leather vest, a white tank top and blue jeans with brown boots. The female figure is laying in front of the male figure,
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
I chose these two. adverts because I feel that they will be as good as they have similarities and differences, so there are many things I can comment on. about. I'm a There is a big difference in the sales tactics of the 2 adverts.
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
Here, I'd like to interpret the city spirit in my eyes by three famous advertisement slogans which are familiar to all of us.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
Moreover, different purpose of writers leads to different features of genres. For advertising, the purpose is persuasion. Since the discourse community of the audiences in this genre mostly is a group of people who are intended to become international students in high school or college, the writer intends to persuade people that community college can provide international students good opportunities and environment. The purpose of the advertisement is to recommend that International students should consider community college a great choice for their higher education. What’s more, the writer want to persuade the readers to regard community college as a good choice after they finish reading. Conversely, the purpose of academic paper is to
created and used just to provide a smug example of public morality, advertising is honest because it has to be. (Wood page 225). What I mean by honesty is the product information is not all ways how it is displayed. Lets address the issues of ^What we care about^, the way we raise our children, our ideas of right and wrong conduct, these in my view are all together. Let^s take a look at liquor and tobacco advertising. The image of the Marlboro Man is one example. This type of advertisement depicts a buff, handsome, cool man smoking a cigarette.
There are advertisements (ads) that are being made all the time. There are many different types like commercial, print, and video ads. They are made for many reasons that cover different areas and they depend on the target audience such as ads for food, electronics, hygiene, businesses, and awareness for problems. Ads are based off of the perspective of the audience, which is why they make different ads depending on what group of people they are trying to reach. There are two ads that raise awareness and try to get funds for environmental problems. The first ad portrays a school of fish that swims in formation and spells out SOS, which is morse code for help, but the SOS could also mean save our seafood. This ad is either trying
“How Advertising Has Changed Over The Years.” Locker Gnome, Bradley Bradwell. 6 January 2008. Web. 4 October 2009.