Analysis of a Leaflet

Analysis of a Leaflet

o All of the information on the leaflet has been designed in such a

manner so that it is easy to read and retains the readers’ attention.

The information has been well-spaced, condensed into a few lines so

that there is not an over-indulgence in unnecessary details and bullet

points have been used to condense the information and present it

readable chunks, so that the target audience remains interested and

are not forced to read a heavy text.

o Direct language is featured in the leaflet (e.g. “You” and “Are you

Magistrate Material?) to address the reader and engage their

attention. Rhetorical questions have also been used for the same

purpose. Rhetorical questions introduce each individual section and

keep the readers attention focused on the question that is relevant in

the specific section.

o The language used is plain and simple to appeal to the wide target

audience and if the information became over-technical it would lose

the readers attention.

o The leaflet has been folded to an A5 size- there is therefore not

too much information displayed on the leaflet and it is also

convenient to be displayed in magistrates courts and can even be sent

by direct mail to those who request information on becoming a

magistrate

o The leaflet has also not been created with a conventional fold at

the side but with a fold in the middle. As the leaflet is

unconventional or unusual it will make the leaflet stand out against

others, if it is displayed in a stand and thus more likely to attract

the target audiences’ attention.

o Modern crisp fonts have been used in the main body of the text so

that the lea...

... middle of paper ...

...ties in the magistracy.

The use of the table has enabled the information to be presented in an

easy to read manner. The stats have also been specifically related to

the Exeter and Devon County, where this leaflet is being featured.

o The section is not over-cluttered and only a few pictures feature in

the section, so that the reader is not detracted from the importance

of the text.(Note: The pictures which are featured are of balancing

scales which emphasis the important decisions which magistrates have

to balance up and make every day.)

The back section

o The back section features a number of quotes from magistrates (see

above)

o The section is clear and does not contain a great deal of

information but it contains the necessary information which is needed

if one is thinking about becoming a magistrate.