Analysis of a Billboard

Since our world is developing every day. It is noteworthy to say that our dependence on electronics such as our cell phones have increased dramatically. Individual's use of watches as a functional device indicates time just about to disappear, since we don't depart our phones. Instead, people now see watches as a piece of jewelry. Watch companies such as Brietling in my analysis tend to showcase their products as jewelry instead of making ads according to functionality of the watch only, because they believe it is not enough to promote the functionality of a watch. I looked at this analysis in terms of the effect and influence on Kuwaiti society due to the fact that in Kuwait, people like to purchase luxurious items and this billboard screams luxury. A careful analysis of a billboard in Kuwait illustrates the obligation to present watches as something masculine, powerful, and stylish.

The billboard at the traffic light in Al- Salmiya after Marina mall is a perfect crowded place that would grab a lot of people’s attention. It has three main elements, David Beckham, Breitling watch, and new black Bentley. Beckham is standing to the left of the advertisement, wearing an expensive black suit, white shirt, and a black tie. Camera angle was one of the most important adjustments of taking Beckham’s pictures for this commercial, as well as the timing to get a perfect capture with a faultless lighting effect. It was probably taken at sunset or at the crack of dawn. His body faces the left, though he is looking directly into the camera with a serious look. His left arm is up to his jawbone to show us the second element in this photo which is the watch, “Breitling” watch. At the top right of the advertisementwith capital white letters the...

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...nt to get present to her newly graduated son. Well, Beckham represents these characters; he is a husband and a father of three. He is well known for his elegant sense of style Moreover, he is one of the most successful international football players ever. However, Breitling watches targets high class rank, due to the fact that it is a really expensive watch. They are not trying to deceive the audience by this advertisement.

Breitling tried to target their product to a fancy group of people through the means of class, masculinity and authority. The watch is modeled on a handsome man who drives a Bentley. The presence of the mountains behind him makes the audience believe that Beckham, who is wearing Brietling watch, has a massive amount of authority because not anyone can access to and drive on a runway or ride a privet jet, especially in such a beautiful area.