Since our world is developing every day. It is noteworthy to say that our dependence on electronics such as our cell phones have increased dramatically. Individual's use of watches as a functional device indicates time just about to disappear, since we don't depart our phones. Instead, people now see watches as a piece of jewelry. Watch companies such as Brietling in my analysis tend to showcase their products as jewelry instead of making ads according to functionality of the watch only, because