Analysis of International Communication and Globalization by Ali Mohammadi

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We all seem to partake –somehow- in a new streak of research where the concept of globalisation takes form of some sort of mantra, rendering previously valid questions irrelevant and imposing new paradigm shifts in a variety of disciplines. In the field of International communication, the process of globalisation is not only about the emergence of huge transnational corporations. It also implies changes in communication policies and their impact on cultural autonomy and identity not only in weaker nations but in the most powerful ones as well.

It is in this context that International Communication scholars are forced to rethink their existing theories of the free flow of information, the rapid growth of information technology, and the distribution of cultural power in a new environment where boundaries have become porous.

Ali Mohammadi’s International Communication and Globalisation is the latest, not the first as the editor would like us to believe, in that effort. This book is a compilation of essays written by the most noted scholars in the field (Barrett, Hamelink, Halloran, Tehranian, Tomlinson…) representing different schools of research.

At first read, there is little that is new in the topics discussed or the authors who wrote them. Almost all the essays are summaries of arguments the contributors have already made in their own books. There is a lot of value, however, in the way Mohammadi organizes his book in four parts, three of which share a macrosocial approach of examining the limitations and directions of international communication research and the impact of globalisation on media markets and technology transfer. The fourth part, entitled ‘Globalisation, Culture, and the Control of Difference’, follows m...

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If research on the impact of globalization on media markets and nation-states is still valid and useful, empirical studies on the effects of globalization on national cultures and identities are even more so. The last part of this book is a summary of the effort in that direction, but scholars in this field need more critical research couched in a cultural studies tradition to rewrite their theories of cultural power and the role of the global media in the same way Tomlinson and others did to rethink their premises of cultural imperialism theory.

Overall, this book is a useful one in the sense that it sums up the major trends, past and present, of international communication and provides insightful directions for a global future.

Works Cited:

Mohammadi Ali, (ed.), (1997) International Communication and Globalisation. London: Sage Publications. 228 pages

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