Analysis of Frozen Food Market in the US

Introduction

There are many low calorie microwavable food options available in the market today. With the rise in income people can afford an easier lifestyle therefore there has been a change in the cooking style of people. People now use microwaves in place of traditional cooking methods. With the rise in microwaves, the rise in the number of food items also occurred. With so many varieties and products available one can easily target upon a healthy choice of microwavable food. A low calorie food or a healthy option of food is one which comprises of a good source of protein along with having least 3 grams of fiber (for satiety), in addition to not more than 600 milligrams of sodium. (Zelman, (n.d.))

Some of the options are manufactured by Lean Cuisine and Healthy Choice. Both of them are the competitors in the market of frozen foods. Lean Cuisine was started in 1981 and has since then grown its market in US, Canada and Australia. The company is owned by Nestle and offers variety of frozen foods and is a leading choice for low calorie food.

Healthy Choice, the product manufactured by ConAgra is another leading low calorie frozen food supplier. They are the biggest opponents to Lean Cuisine. The market segment is decided by three criteria’s which are Behavioral, Psychographic and Profile variables.

Behavioral variables are those that are sought from the product, and buying patterns like frequency and volume of purchase may be considered the fundamental basis.

Psychographic variables are used when purchasing behavior correlates with the personality or lifestyle of consumers. Consumers who hold varied personalities and lifestyle trends also become prejudiced towards certain products. Their ch...

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...formance of the organization. There can be numerous ratios that can be taken out using the available financial data. It is very important for financial data to be correct for correct computation and analysis of data. The choice of ratio depends on the kind of organization and the kind of information we have.

References

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Walter Nicholson, C. S. (2012). Microeconomic Theory: Basic Principles and Extensions. (11th ed.). USA: Cengage Learning.

Zelman, K. M. (n.d.). How to choose healthy frozen dinners. Retrieved from http://www.webmd.com