Analysis Of The Film 'The Corporation'

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The Corporation is a Canadian documentary film written by Joe Bakan, a law professor from British Columbia University and directed by Mark Achbar and Jennifer Abbott in 2003. Many issues related to the corporate world were discussed in the film including corporate social responsibility (CSR). CSR is generally quite a new concept being within the corporate industry where the recognition of the need to implement such theory within the business operations has only been widely practiced in recent times. Developed countries like France, Canada, United States and United Kingdom all have different interpretation of what’s CSR actually means due to their social and cultural differences while most of them seem to recognize the significance of triple-bottom …show more content…

This is of course is not an applicable concept is we refer to the Non-Profits Organizations (NGOs) who devoted their life to the cause of doing good for the environment, society or even animals. The problem with maximization of profits is business sometimes decided to externalize the costs in the efforts to minimize their operation costs hence maximizing the profits. This is called externalities, as shown in the movie, where the effects of carrying out one transaction which then had to be borne by a third party who have no part in the transaction at all. For example, a paper mill might decide to reduce operation costs by dumping the chemical waste of its factory into the nearest river and in doing so polluting the environment which then will impact the living organism within the river compound and affect the residents within the polluted radius. The dumping of the waste is obviously against the law and conflicted with the economic theory being proposed but this has come out from the result of profit maximization intend. This will be further discussed in the following …show more content…

It can be said that the movie has provided examples of where corporations have questionable moral standards when it comes to making, selling and maximizing financial returns to the shareholders. From a moral minimum perspective, the corporations have failed to live up to the theory’s expectations.
The Strategic Sustainability Model
The Strategic Sustainability Model states that the future financial well-being of each company is directly depends to the questions of how that company impact and being impacted by the natural environment. The company’s financial target should well-adjusted against, and maybe in some cases over-ridden by environmental considerations (DesJardins, 2014). As preached by Ray Anderson, CEO of Interface in the movie, The Corporation:
It is our plan, it remains our plan to climb Mount Sustainability, that mountain is higher than Everest, infinitely higher than Everest, far more difficult to scale. That point at the top symbolizing zero footprint (Achbar & Abbott,

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