Analysis Of Salix Pharmaceuticals

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Salix Pharmaceuticals: A Business Strategy Analysis Terricell Cromartie Grand Canyon University: LDR 620 January 8, 2014 Salix Pharmaceuticals, Inc.: A Business Strategy Analysis A successful business relies strongly on strategic planning and development. Businesses strategies define a company’s future through vision and mission statements, marketing, operations, and financial performance. The purpose of this paper is to analyze and evaluate the business strategy of a public traded company, Salix Pharmaceuticals, Inc. Throughout this paper, the writer will provide a company overview, a SWOT analysis, and explore the strategic objectives and contingency plans of Salix Pharmaceuticals, Inc. Author’s selection and company overview There are a large number of public traded companies in the United States; as a registered nurse, the author recognizes the impact the company has in improving patient care. Salix Pharmaceuticals is a specialty company located in Raleigh, NC that provides treatment and interventions to patients with gastrointestinal (GI) disorders. The company is led by Chief Executive Officer, Carolyn Logan and has raised over $4 billion dollars to date (Salix Pharmaceuticals, 2013). Salix’s mission is “commitment to being the leading U.S. specialty pharmaceutical company, licensing, developing, and marketing innovative products to healthcare professionals to treat GI disorders in patients”(Mission section, para.1). The mission statement for a company is strategic in itself; the statement purposefully guides the company’s direction, decision-making, and total impact global impact. GI disorders affect many Americans annually and Salix has committed to the developing and marketing medications. The U.S.... ... middle of paper ... ...ences Daft, R. L. (2010). Management. Retrieved from http://gcumedia.com/digitalresources/c engage/2009/management_ebook_9e.php MarketLine (2012). Company Profile: Salix Pharmaceuticals, Ltd. Retrieved from http://content.ebscohost.com/pdf27_28/pdf/2012/8OZE/01Oct12/83290980.pdf?T=P&P= AN&K=83290980&S=R&D=bth&EbscoContent=dGJyMNHX8kSeqLY4wtvhOLCmr0u eqK9Ss6y4S7WWxWXS&ContentCustomer=dGJyMPGut06vrLJNuePfgeyx44Dt6fIA Salix Pharmaceuticals, Inc. (2013). Advancing treatment in gastroenterology. Retrieved from http://www.salix.com/about-us/index.aspx Salix Pharmaceuticals, Inc. (2013). Comprehensive compliance program. Retrieved from http://cdn.salix.com/salix/assets/pdf/about/Comprehensive_Compliance_Program.pdf Salix Pharmaceuticals, Ltd. (2013). Code of business conduct. Retrieved from http://cdn.salix.com/salix/assets/pdf/about/Salix_Code_Bus_Cond.pdf

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