Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Globalization and entrepreneurship
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Globalization and entrepreneurship
Introduction
Operating on the international scale is the dream of every business enterprise. With the rapidity with which globalisation is taking over the product and service industries, coupled with the installed and efficient communication systems; conducting business on the international fronts has increasingly grown simple and manageable (Weiss, 2008). This dream is not only manageable by major companies, but also by the existing Small and Medium Enterprises (SMEs) have come out to shine and even outcompete the too big to fail giants in the markets (Hundeker 2010). Australia has had to harbor a prestigious history line when it comes to leveraging SMEs to becoming world leaders in various production lines. With this in mind, every firm that seeks to establish its prominence on the international stage enjoys a good will created by the country. It is in lieu of this reality that a privately- owned SME Popina Pty Ltd; which specialises in the production of Muesli cereals and snack bars seeks to expand its market in the Indian market (Shaffer, 2011). The Indian market has in the recent decades attracted the attention and interest of the global business community due to its favorable foreign investment policy.
Popina’s Export Readiness Analysis
According to the Popina Pty Ltd Home page (Popina Food Services,2014), Popina Food Services have been in operation for over 25 years. It is located at Dandenong South, 73 Monash Drive. The company specialises in the production of snack bars and muesli based cereals. In its operational years, the company has grown from merely having family members as employees and it currently employs an estimated 110 employees (Weiss, 2008). Being in the Food industry whose regulations are stringent, the ...
... middle of paper ...
...ce to the domestic regulations (Hundekar, 2010). With all the preliminaries ready, the exporting activities shall be deemed ripe to proceed initially in low quantities as it responds to the market growth with time.
Conclusion
It is crucial to take note of the significance of the business growth as one way of attaining the objectives of profitability. The path that is yet to be taken by Popina Pty Ltd is one of the diverse strategies that a firm would like to utilize in entering a new market. The brand Arnold’s Farm Museli is conveniently a product to watch in the India’s market as it takes a toll in the snacking habits of the population (Hundekar, 2010). Popina has voluminous experience about exports and, therefore, the India’s situation should just be a replica, but enhanced strategy to what has been actualized in its other international markets (Lehtinen, 2011).
Hill, C.W.L (2005). International Business: Competing in the Global Marketplace (5th ed.). McGraw-Hill/Irwin. New York, NY
The purpose of this thesis statement is to analyze the case study i.e. ‘Pillsbury Cookie Challenge’ and recommended marketing strategies essential for improving its performance.
The Harvard Business School case study Silvio Napoli at Schindler India summarizes the various problems and issues facing Schindler India regarding its entrance into the new foreign market, India. Schindler Holdings Ltd. is a Swiss-based manufacturer of escalators and elevators which is looking for potentially entering into the Indian elevator market. Main executive committee members predicted that the Indian industry showed great promise in terms of future growth potential. The company’s objective was to manufacture standardized elevators at a cost lower than current customized elevator market. Silvio Napoli, who is vice president of Schindler in Asia, was chosen to lead the new entry into India. To successfully enter and penetrate the Indian market, Silvio and company needed to consider a variety of factors like but not limited to: mode of entry and type of strategy to implement, organizational structure, outsourcing and logistics approaches, marketing, and domestic and global hiring procedures.
In conclusion, the idea of globalisation, the process where companies develop themselves internationally is one of the current issues of our generation. Globalisation has been caused because of many factors, such as reduced protection, the reduction of tariffs and quotas and new developments in information and transportation technology. Consequently these factors that cause the globalisation of Australian businesses also result in many costs and benefits. The key costs and benefits are free trade, the result of removing trade barriers and the environmental costs that are caused by pollution from factories. Overall, a positive outcome will arise if the globalisation of Australian business continues.
The Porter’s model of competitive advantage of nations is based on four key elements including factor endowments, demand conditions, related and supporting industries and firm strategy, structure and rivalry. This makes it suitable in understanding the competition existing in the soft drinks industry in the Asian markets. The factor conditions identify the natural resources, climate, location, and demographics. Coca cola and Pepsi enjoy the growing population in the Asian markets (Yoffie, 2002). A higher population guarantees the two companies adequate revenues.
Not only does the company have six potential alternatives, but the firm also has several uncertainties if it enters into the India market space. The magnitude and timing of the firm’s retail competitors may be unclear. Competitors could aggressively advertise their current products or extend product lines if the market appears to...
Under this case, while undertaking its business, Whole Food Market is always affected by these internal and external factors and thus before coming up with the strategic plan for the next five years, then it is essential to assess and analyze them so that the plan can provide ways on how to evade some of the challenges that will hinder them during its implementation. Strategy formulation is another factor where the high-level strategy is usually developed, while at the same time, the basic organization level strategic plan is normally documented. Therefore, it will be necessary for the organization to formulate the strategy so that the end product will be the best for the next five years. While developing the strategy, the organization will have to consider on how the strategy will be executed. This will involve the high-level plan being translated into a more operational and executable planning together with the action items (Kiptoo & Mwirigi, 2014). Therefore, it means that the organization will be ready to implement the strategy fully once it is in place. The other factor would be evaluation of the sustainment phase; under this refinement and the evaluation of the performance of the employees, the culture, data
India is a nation that is on the move towards becoming one of the leaders in the global economy. While the country still has a long way to go, it is making significant strides towards competition with nations such as the United States and England. Indian leaders have been moving towards "a five-point agenda that includes improving the investment climate; developing a comprehensive WTO strategy; reforming agriculture, food processing, and small-scale industry; eliminating red tape; and instituting better corporate governance" (Cateora & Graham p. 56, 2007). These steps are geared to begin India's transformation from a third world nation into a global economic leader. The current marketing environment in India is in transition, with both similarities and differences in comparison to the marketing environment in the US.
In this report, discussions aim to assist an Irish SME to optimise its analysis and assortment of the BRICS countries (Brazil, Russia, India, China, and South Africa) - the developing or newly industrialised nations. The term ‘company’ herein mainly refers to small and medium enterprises rather than the large international enterprises. Besides, the exporting aspect is the main concern in this context. Furthermore, the entry mode to each market is presumed to be the subsequent decision of a company after identifying the market. Thus, it would not be covered in this report.
Firms exist with the purpose of create and deliver economic value (Bensaco et al 2010, p. 365); therefore, business that create better economic value than its competitors will attain an advantage position in market place. Companies might try to improve its sales (profit) through domestic expansion, product diversification or by internationalisation; this report will focus on the reasons of espressamente Illy to expand internationally; additionally, its sources of competitive advantage and, the analysis of three markets in which company want to participate.
Although Unilever’s Path to Growth strategy involves all components of the general environment, two segments that are especially relevant are the global and sociocultural segments. A major strength of the company’s global environment is its geographic diversification of its major product markets. In 2003, Unilever had sales and marketing efforts in 88 different countries. The key is that it gave decision-making power to its managers in different countries so that they could tailor their products to the market’s specific preferences and consumers’ local tastes. Thus, it was the cross-country preferences of consumers that determined what products Unilever would carry. The global segment provides an enormous opportunity for Unilever. The case states that emerging country markets show the greatest potential for sales growth. Major competitors such as Procter & Gamble and Kraft Foods had sales in roughly 140 to 150 different countries in 2003, and Nestle, Unilever’s main rival, had market penetration in almost every country in the world. If Unilever is able to expand its operations into 50 or more new countries and concentrate its advertising campaign on consumer preferences, it could significantly increase its market share in the global economy.
Incorporation of SMEs and International companies to better define, penetrate and gain access to both local and international
If a company has set its objectives there is need to look into the following. Which countries are their target market and who are the consumers and how or which marketing strategy should they use to reach the consumers. The company needs to know what products are best for their chosen customers and if there may arise a need to adjust the company should be ready for it. The other thing they should consider are the import regulations in their country, market and the global rules also should focus on the competition involved looking...
Since its inception in 2001, Fonterra Co-Operative Group Limited (Fonterra), the largest company in New Zealand, has grown to be the world’s 4th largest dairy company in 2013 (Robobank, 2013). Fonterra is the largest dairy exporter of the world and it controls a third of global dairy exports. Fonterra has huge pool of talents of 16,000 staff locally and internationally to make dairy available every day to millions of consumers ...
Globalization can not only affect a company opening an office in another country but it can affect a small local business as well. As the internet brings the world closer together it becomes far more likely that a business that opened with no intention of selling internationally will have customers form different parts of the world asking for their product. For instance a steel company located in Pennsylvania may suddenly find orders coming in from South American factories. How the steel plant chooses to handle this new international customer could mean ...