Pinterest Social Media Advertising Essay

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Pinterest Social Media Advertising

Overview:
Pinterest is a social networking tool that people use to gather ideas for their projects and self-interests. People create and share Pins which they use it to plan for their tasks and their objectives. Founded by Ben Silberman, Paul Sciarra and Evan Sharp , it allows users to save their favourite images and categorize them according to their interest on boards. The users can also follow fellow users if they share common taste. A Pinterest user can manage images, save them and upload them which are known as pins through pinboards. The individual pins can be saved by the Pin It button which is present in every user’s page.
Opening an account in Pinterest can be done by …show more content…

Out of these we decided to go with Honda’s campaign because of its innovative idea and out of the box thinking.
Honda’s Pintermission is one of the finest examples of effective social media marketing used in recent time. They made 4.6 million hits to the Pintermission Boards which produced 5000 repins and 2000 likes . The campaign was a huge success with very low budget of only 2500 dollars. More than 16 million media were found by this campaign.
The fame didn’t stop with Pinterest but continued to other social media networks like twitter and Facebook. Honda’s innovative idea to use Pinterest came handy for promoting the new CR-V. Honda made this campaign an exciting one by connecting with people’s lives and their interest to make their campaign successful. It’s good to see the Multinational companies use social media as an effective communication tool for maintaining their brand loyalty among customers. It also gathered very good media attention because of the innovative idea they put together to market their

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