Analysis Of Marketing Strategies For Little Caesar's Adoption In The Australian Market

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This marketing plan will provide the current marketing strategies that Little Caesars implement in the American Market and marketing strategies that the business should adopt in the Australian Market. With Little Caesars planning to operate 450 outlets in Australia with the vision of director Ernest Koury. The current state of the business shows sign of prosperity in the Australian Market. As of 2018, there are currently 7 outlets in the Australian Market. This plan will outline the business's situational analysis, target market, marketing mix strategy and an evaluation.


Little Caesars's first store opened in Garden City, Michigan 1959 by Michael and Marian Ilitch. The partners grew their brand through franchising stores around the country. …show more content…

Despite this, they infrequently promote health, freshness, or taste of their products. They fail to launch new items to their menu or update recipes. In 2012 their goal was to restore fun to the brand and to pizza. But with competitors such as Pizza Hut and Domino's adding new and healthier menu products and reaching more customers that Little Caesar is losing. To maintain level ground with competitors in the Australian market it is advised to conduct market research to see if renovating Little Caesar brand will increase sales and extend their target …show more content…

With their piazza ranging from $5 to $12 whereas competitor Dominos' pizza ranging from $5 to $30. This there is a huge difference between both store price range. With Little Caesars having a $7 difference from the lowest and highest priced pizza and Domino's having a $25 difference. Pinpoint the target market these pizza store targets. Being the only fast food pizza chain offering their products every day for less than approximately $10. This is a strong selling point as they will suit the economic factors of the resident of Western Sydney. With only 21 items on their menu, the pricing model is easy to appreciate and convey to the customers. With affordability is Little

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