Analysis Of Kwality Walls

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Kwality walls

Kwality Walls is the organization of Hindustan Unilever, the arm of Unilever in India. It is an amalgamated brand name made out of two already isolate autonomous organizations that Unilever assumed control: Kwality of India and Walls of Great Britain. It is a noteworthy maker and wholesaler of solidified pastry and frozen yogurt items in India, Bhutan, Brunei, Nepal, Sri Lanka and Malaysia.

Kwality, the first Indian organization that was established in 1956, and was the first in the area to import apparatus for the large scale manufacturing and offer of frozen yogurt on a business scale. In 1995, in perspective of the development capability of the solidified sugary treats market, Kwality went into a concurrence with Lever, and has …show more content…

¬ The mega cup offer where 125 ml was offered for the price of 100 ml
¬ Festival of Vanilla where the plain cup was spruced up with various toppings like chocolate, pista and other flavours.

Marketing mix

Products in the marketing mix of Kwality walls
With a specific end goal to lure the clients who were slanted towards customary desserts the organization propelled a decided battle to change over them into purchasers. Kwality walls has presented some blockbuster desserts with new variety of flavors and ethnic tastes particularly for them.

In 1995, its product “feast” was launched that managed Solidified Sweets and frozen yogurts and focused on the Adolescent. Later heavenly items like Calypso Punch, Mango Destroy and Jaljeera Impact additionally included in the Gala Range.

In 1996, Kwality walls began the mouthwatering 'Cornetto', range, focusing on the more youthful era. This item was romanticized with an able Slogan –“bite bite Mein pyar”. In 2002, it included Strawberry Cornetto, Butterscotch and Chocolate to its portfolio. Two mixes Hawaiian Ecstasy and Jamaican Enchantment were incorporated to the scope of Super

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