Analysis Of Jawbone Up 24 Vs. Fitbit Flex

1773 Words4 Pages

Jawbone UP24 VS Fitbit Flex Marketing 657 Buyer Behavior Jing Wang 11/01/2014 In recent years people have become more concerned about their health, leading to an increase in exercise. People care about how many calories they burn everyday as well as how many calories they gain everyday. To conveniently measure this, some new technology companies have launched several products to meet customers’ expectations. Jawbone UP 24 and Fitbit Flex are both popular activity monitor devices and are leaders in the market. Jawbone UP 24 was launched in November 2013 by Jawbone to replace the previous generation Jawbone UP. It can help people to track their activity and sleep easily with the UP24™ band. “Wake up feeling refreshed with Smart Alarm™, or receive an Idle Alert™—a gentle vibration at the wrist—when you 've been sitting too long. UP24 is your friend-in-fitness—wherever you go, 24 hours a day. The UP® system takes a holistic approach to a healthy lifestyle. The UP24™ band tracks your movement and …show more content…

They all believe Fitbit is the expert in fitness monitoring devices. When they researched the wristband before purchasing, their friends recommended Fitbit. The Fitbit advertisements were helpful when making the purchase decision. One customer said that he watched the Fitbit Flex advertisement on YouTube and found that had a large impact on his purchase decision. They all think Fitbit is an innovative company producing high-technology devices. Fitbit Flex meets customers’ expectations well as Fitbit has good product design and well-functioning apps. One customer is really satisfied with the function that monitors his sleeping pattern with such a comfortable wristband. He also mentioned that his girlfriend is interested in the Fitbit-Tory Burch wristband that she thinks is gorgeous. However, no product is perfect. One customer hopes the battery life could be

Open Document