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Selling Travel services online
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Holiday Inn Express experienced two great years of gross revenue, bringing in an estimate of $6.3 billion in 2016 and $6.7 billion in 2017, due to a 6% increase. The available information also indicates that the increase of digital usage has brought 1.8 billion mobile phone users and 650 million social media mobile users to Holiday Inn Express. Holiday Inn Express was also able to accumulate $468 million for the licensing fee revenue and $494 million for the IHG Rewards Club revenue. We were unable to discover the necessary financial requests for Holiday Inn Express, since the information was not disclosed in the Intercontinental Hotels Group annual reports.
Below you will find a deep dive of our findings.
HOLIDAY INN EXPRESS
Holiday Inn
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The gross revenue of Holiday Inn Express come from 26% of IHG’s gross revenue as a profit share ($6.7 billion / $25.7 billion = 26%).
Next, we take 4.9 billion mobile phone owners and 2.5 billion social media mobile users for IHG and multiply each statistic by 26%, which will equal 1.3 billion mobile phone owners (4.9 billion x .26) and 650 million social media mobile users (2.5 billion x .26) for Holiday Inn Express.
The 2017 licensing fees revenue of Holiday Inn Express were calculated by taking IHG’s 2017 revenue of $1.8 billion and multiply it by 26%, which gives $468 million ($1.8 million x .26). We also added the revenue of the Holiday Inn Express IHG Rewards Club Loyalty Program, which brought forth great success in 2017. The contributions generated by IHG totaled up to $1.9 billion and we multiply the total by 26%, bringing a total of $494 million ($1.9 billion x .26).
We therefore triangulate the combined possible revenues of Holiday Inn Express. Even though this is a general triangulation, we believe that it is the best possible estimation after viewing and calculating the acquired
... the total impression, so we got 0.12%. The profit, we used revenue minus the advertising total cost, so we got $18858. Finally, we used the profit to divide by the advertising total cost, which is 339%
The company operates in three divisions: lodging, contract services and restaurants which represents 41%, 46% and 13% of sales in 1987 respectively.
For the Balanced Scorecard section I have set up a table, which includes a strategic plan and management system to align our business activities to the mission and vision of the Hilton Worldwide brands, developed strategies to improve the internal and external communications for our location, and ways to monitor the performance over the next year. The chart will be organized into a strategy map to allow its users visual ideas of where the perspective plans connect. Subsequently, as you will see with the attached document for the 2013 Operating Budget, the hotel has revenues totally over $105,000,000 and a net operating profit of about $45,500,000 as of this year. Along with the P&L Statement, other revenue generating departments will be discussed thoroughly with estimated expenses and revenues displayed, and finished with an assessment of local comp...
£ - Premier Inn revenue 1.822 mil. £). Managing the rising demand is the main challenge if they want to maintain their leading position and rising popularity in the market. In annual report it has been stated that insufficient reservation system and failure, caused business interruption, process failure and financial loss and taken given place in Principal Risks and Uncertainties section in annual report. ( annual report andreas risks) This essay will mainly focus on the importance of demand forecast and management in Hotels Industry by using Premier Inn Data and concentrate on the possible improvements can be achieved through Advance Booking Methods in Forecasting Hotel Reservations.
American Express has always been known for its benefits to travelers. Some of the new travel discounts; such as the “Bahamas Getaway” packages offer significant discounts for planning a vacation in the Bahamas through a travel agent. The catch is that one must charge it on the American Express card to get the discounts. Coupon books that offer discounts at many shops, restaurants and attractions are given to those who buy a package. Over $11 million in “Bahama Getaway” packages were sold in 1999. Other getaway packages are available to consumers all over the world. American Express has successfully used this marketing strategy, as it realized that consumers want an opportunity to enjoy an exotic vacation, while at the same time, getting value for their dollar. Saving money is important to most consumers. Once again, American Express aims to please its customers.
Revenues on Per-Passenger Basis: For simplicity, and clarity, all models were generated using per-passenger revenue information. Using this marginal revenue calculation as opposed to a disaggregated marginal and total revenue model offered the advantage of compensating for data that was not fully contained within the case. This allows assumptions to be made about continuous and linear marginal revenue curve.
47% of Marriott’s rooms are in North American Limited Service, 30% are classified as North American Full Service, and the remaining 23% of its rooms are in the international segment (Marriott, 2015). Recognizing that travelers have a range of budgetary and amenities needs, Marriott operates its properties under a variety of different brand names, 19 in total, each of which has its own “price and service points” (Marriott, 2015). Most of Marriott’s brands are at the high end of the market, which includes such widely recognized luxury brands as the Ritz-Carlton, JW Marriott, Renaissance Hotels, Bulgari Hotels, Marriott Executive Apartments, Marriott Vacation Club, Edition Hotels, Autograph Collection Hotels, Gaylord Hotels, and Marriott Hotels (Marriott, 2015). These properties often command nightly rental rates that can run several hundred dollars a night and offer a wide range of amenities well suited for both business and pleasure travelers. These properties are classified as “Full-Service.” Marriott also offers a range of “Limited-Service” brands that do not contain as many amenities and tend to be much cheaper than the Full-Service line. Examples of these properties include Courtyard, Residence Inn, SpringHill Suites, and Fairfield Inn & Suites (Marriott, 2015). Even though these properties are considered Limited-Service, they do offer considerably nicer accommodations and more amenities than other types of budget motels and hotels. In contrast to many of the other hotel brands, Marriott International does not operate any midscale, economy, or budget
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Founded in 1919, Hilton Worldwide has remained a beacon of innovation, quality, and success. What Hilton Worldwide calls their mission statement imposes its worldwide high status: “We will be the preeminent global hospitality company - the first choice of guests, team members and owners alike.” Fierce competition, however, does currently exist among hotel corporations within the market. Marriott International, Hilton’s main competitor, currently stands as the third-ranked world leader within the industry (according to hospitalitynet.org), coming in after Hilton. Other competition faced by Hilton comes from Wyndham Worldwide, Starwood Hotels and Resorts, and Best Western, to name a few. Affiliated with ten different hotel brands, Hilton Worldwide provides its guests with the advantage of choosing from any one of their 4,000 operating hotels located throughout 90 different countries. This has evidently contributed to Hilton Worldwide becoming one of the top leaders (ranked second to be exact) in the hospitality industry, despite their competition. The vision of Hilton Worldwide is “to fill the earth with the light and warmth of hospitality.” As the modern luxury hotel, Hilton has created a prestigious heritage with a modern attitude. The values of Hilton Hotels are stated uniquely, giving one value to each letter that constitutes the word for the hotel brand. “H” stands for Hospitality– “We are passionate about delivering exceptional guest experiences”; “I” stands for Integrity– “We do the right thing, all the time”; “L” stands for Leadership– “We are leaders in our industry and in our communities”; “T” stands for Teamwork– “We are team players in everything we do”; “O” stands for Ownership– “We are the owners of our actions and dec...
Internet Marketing News and Know-How. Hotel Marketing. 18 Feb. 2011. Web. 19 Apr. 2011. .
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Hilton Worldwide carries out business through three segments: (1) management and franchise; (2) ownership; and (3) time-share. These business segments enable management to capitalize on strengths like brand recognition and economies of scale. The company focuses primarily on the management and franchise segment which consist of 3,918 hotels with 610,413 rooms. Managing the properties, rather than owning them, allows the company t...
Who is the hotel’s target market and what services do they use to attract and satisfy this market?
The hotel industry is one of the fastest growing industries in India. The total market size of Indian tourism and hospitality sector stood at US$ 117.7 billion and is expected to touch US$ 418.9 billion by 2022. The foreign direct investment (FDI) inflows in hotel and tourism sector during April 2000 to July 2013
...y has truly impacted the travel and tourism industry as well. Casino resorts are constantly uprising even after recent recessions because of the popularity of gambling, and the ability to experience many other enticing activities within the vicinity. As the gaming entertainment industry becomes more competitive, demand for higher service quality will increase to give the competitive advantage for success and market leadership (Walker, 2013). With competition increasing, the bigger and better casino resorts offering gaming, lodging, newer entertainment projects, modern and detailed architecture, and improved technology will start to increase in the market. Even with expected increases of these facilities, development companies are expected to practice sustainable initiatives while implementing and constructing these large profit centers of the hospitality industry.