Versace “Eros” Advertisement
GQ Magazine, formerly known as Gentleman’s Quarterly, has been a prevalent men’s magazine since the 1930’s. This magazine is a specialized media source that focuses on topics such as food, movies, sex, fashion, sports and more, all directed for the specific audience of men. But not just any men- this magazine gives offprojectsprojects a clear picture of what the men that read this magazine are supposed to look, act, and even smell like. The editors and writers of GQ accomplish this by the models they choose, the language used, and the products they sell. Specifically, advertisements pertaining to fashion and lifestyle areisare what truly sets apart the male readers of this magazine. The advertisements are all
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Most likely only because of the way the smell and most likely only to attract a partner for sex, but still, they will be adequate. The cologne bottle is almost as big as the model himself. One could draw the conclusion that the bottle is just as important as the man himself. Taking this further, it can be seen that consumers are nothing more than the products they buy. This is a major problem with the consumer culture that advertising, and society in general, create (Campbell, Martin, Fabos, 2015). This advertisement encourages the concept that a person’s value, more specifically the man’s value, in our world are depended upon what materialistic items they have and their appearance in regards to societies standards. This advertisement is speaking to all males but it is more dangerous to the younger age group of males. It causes more danger to teenagers and young adults because this is the time they start using this product and this is the time they are most self-conscious. To see a product they feel they need at their age associated with a guy that appears ten years older allows the them to believe the idea that they will not be enough without this cologne. The editors and creators are well aware of what they are portraying to their readers. Most of their advertisements are using the same techniques to draw in their readers …show more content…
Most people view Greek gods as the ideal human specimens. History tells us that at some point in time they embodied the true definition of beauty and perfection. The name of this cologne itself is Eros, which instigates in the reader’s minds what every man dreams about: sex. Eros was the Greek god of intimate love. The creators of this advertisement are using the association principle to draw the readers in by associating this cologne with firstly, being a master of sex and secondly, being a comparable to a Greek god (Campbell, Martin, Fabos, 2015). In addition to the association principle, the creators also use the strategy of making the advertisement seem magical or mystical (Iftkhar, 2015). This is a strategy because everyone at some point in their life has fantasized of having the ability to do whatever they want. This works in this advertisement because it is saying that with this cologne they have the power to enchant whoever they want. The language used in their motto, “lift here to experience Versace Eros”, is signifying to the reader that this cologne is not just like any other cologne (Iftkhar, 2015). It is an experience. It takes you on a trip. It is special and unique. It is something people are going to remember once they smell it. The image of the advertisement as a whole
By describing the commercial in detail, and backing up her statements with evidence, Gray states that this commercial depicts the fantasy of women well enough to make them want to buy the product. The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
This Ad has a great emotional appeal. First, the music played in the background is slow and electrifying with a flirtatious woman’s voice which sets the mood deepens the Second, the models are in their underwear looking beautiful, confident and elegant. It presents flawless models this applies to pathos because it makes the idea of, “If I want to look confident I need to get this product to look like these models”. To achieve this emotional need men and women buy the product to create some self confidence in women about themselves. Women want to feel like the models in the ad so this goes back to pathos because it creates an emotional idea that they will not be attractive to men if they are not as flawless as the women featured in the commercial. Models present an ideal appearance when women look at the commercial they imagine themselves as the model’s placing their face on the models body to fetishize their dream of looking like them. New luxury cars can be seen aside the models which is relating to making the viewers notice the body of the model as an object of equal perfection of that of an
...he experiences of others. My interpretation of the image representing the perfume is it constitutes a sense of ownership to acquire the themes presented in the “A Love Story by Ralph Lauren” .This is done by placing the images of the man and the woman adjacent to the perfume which in fact establishes romance and aesthetics, a sense of beauty. The background that illustrates the images of the couple in the love story alludes to a colorful dramatic representation of bliss and radiant light. The background of the perfume also displays a white background throughout this allows more light to reflect on the product. Finally, in my opinion both of the images presented in the photograph fulfills the role that the advertisers of the product wishes incorporates. It captures our willingness to believe in such an existence even if our present reality express the opposite.
I can imagine a story about young lovers meeting and falling in love while I saw the print ads photo. This perfume had a lot of love and emotions for a right date and chemistry which happens between her and the fragrance which is like her second skin, which follows her like a shadow and says a lot about her emotional state. The aesthetics and rhetorical appeal of the Lanvin ad are representing love with happiness because a man and woman look each other. This ad seems like Pathos because happiness is one word that can explain wedding a lot: happiness in emotion or feeling and happiness in celebration. The intended audience for this advertisement is women, and the mood in the ad is something we can relate with. So I think an advertisement in this style is very relevant in the moods of woman that they can feel attractive to buy all around the country and the world. Also, Lanvin advertisement contains attractive photos for the intended audience which is women. The image of the women in the ad is something we can relate with. It keeps the relationship with women closely to make them feel consider with no distinction. This ad illustrates Lanvin’s is a universal appeal to all women. While both ads represent wedding, the lovely couple’s photo is much more universal because many people are dating with their lovers and they dream about their
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
Have you ever wondered where the saying, ‘a picture says a thousand words’, come from? Well, I do not know who came up with this fantastic phrase, but nonetheless, I will be describing and analyzing two different magazine advertisements, trying to put in words what I think the advertisers wanted consumers to receive when those potential buyers viewed their ads. The two advertisements that I chose, Caress and Secret, try to encourage female consumers of all ages to purchase their hygiene products. Although both ads, Caress and Secret, appeal to the same gender with hygiene goods, they differ in design, text, and message. They attempt to please the female buyer with color, texture, and sexuality. This makes it prevalent, that the agents must grab the attention of possible buyers in order to sell their product. The advertisers must choose a variety of marketing strategies to the reach their targeted consumers.
This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying, “a picture is worth a thousand words.” And what better way to tell someone about a product than with all one thousand words, that all fit on one page. Take for example this ad for Hennessy cognac found in Cosmopolitan, which is a high-priced French liquor. This ad claims in more ways than one that Hennessy is an upscale cognac and is 'appropriately complex' as well as a high-class liquor.
The commercial starts in an ordinary tile bathroom where stands a confident man with a noticeably toned, strong body with nothing but a towel hanging around his hips. This man asks the women watching to look at their man (their husband or boyfriend), then to look back at him, then back to their man, and then back at him again. With this comparison the Old Spice man is making, he creates ethos or credibility for himself by pointing out that the man sitting next to the women watching is not as good looking as him. The Old Spice man also agrees that the woman’s man isn’t him, but that “he could smell like me.” Pathos also comes into play here as this comparison creates feelings of disgust and abhorrence towards their now unattractive man. As the ad continues the setting changes to a lavish boat where the man has in hand “two tickets to that thing you love,” which suggests he is able to provide any women’s wishes. This leads the audience to feel that if their man smelt like the Old Spice man, he would be able to be as attractive, successful, and charming as him. The women watching want their man to be like this man, leading them to buy the body
Being a young adult, it is often hard to find that perfect scent. Why must the young woman find her perfect scent? In order to grow and express herself as she matures. Choosing two memorable advertisements, “Daisy” by Marc Jacobs and “La Vie Est Belle” by Lancôme, as options. Both are likeable perfume commercials; however, the “Daisy” advertisement is better than the “La Vie Est Belle” advertisement because it plays lively music, uses vibrant colors, portrays happy actresses, and includes a clear selling point.
Another magazine ad was selling perfume, displaying a picture of the sky above, clear and blue and perfect, white clouds. This pastoral picture encompasses the entire ad, showing nothing else except for a few words at the bottom. Not even the name of the perfume was printed in the picture. The company of the perfume is distributing a scent which will make consumers feel natural, original, and heavenly; and right beside it, the picture is distributing happiness, openness, truth, peacefulness, and independence as side gifts to anyone who buys the perfume (Glamour).
The Paco Rabanne Invictus fragrance for men advert, published in 2013, seems to portray how a modern male should appear: strong, muscular, and heavily tattooed while women are perceived as relationship-oriented, and eye-candies: a lightweight drapery hides their private parts whilst revealing their forms. Thus, it reinforces gender stereotypes. As Buying Into Sexy points out sex sells, and people tend to be heavily exposed to adds as well as “music videos that feature plenty of sexual innuendo”. That is why humongous corporations “(create) a certain environment of images that we grow up in and that we become used to (in order to) shape what we know and what we understand about the world”, states Justin Lewis in Mickey Mouse Monopoly. So, how is the ideology of masculinity represented throughout this ad? The warrior-esque man is physically desirable, and irresistible to women. Even though the audiences are aware of the existed hyperbole, they might focus on the experienced feelings of smelling good.
The Garnier Fructis advertisement, found in “Seventeen” magazine, promotes their new line of “Grow Strong” shampoo, conditioner, and treatments. The Ad features a young, attractive couple that seem to be happy. The first aspect of the ad that is noticed is the man, as he is the center of the page. The first thoughts that come to mind are that he is happy, attractive, and his girlfriend is caressing his head with her fingers through his hair. Next, you notice the woman who is beside him, the one caressing the man’s head. It is quite noticeable that her hair is long, shiny, and wavy. Also, the people in the ad are wearing fancy attire as if they are going to a formal event, which shows they are well-liked in society and are powerful. The product
Advertisement is a form of communication that is intended to persuade consumers or a target audience to purchase or to accept the ideas, products or services. In this advertising, Axe uses the power of persuasion, such as attractive women, style, and images which are the key ideas to the product and fragrance to conjure the consumers’ behavior of the perceived images of the product. Axe was originally created in France in 1983 by a company named Unilever and sold in the United States in 2002, and is now the leader of men’s grooming markets. The brand is focused toward gender and the age of the customer. Its market strategy is aimed at males from their teens to their twenties appealing to a new life style product that would increase their luck with the ladies. Axe deodorant ads gives you the apparent need to smell and feel good, but the means of feeling good is mainly through increased sex appeal. This ad assumes that all males buy deodorant solely for the purpose of getting women, and if you do certain things, like buy this product, then all women will be all over you.
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.