Analysis Of Elie Saab, An Empire In The Couture Design And Fashion

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Elie Saab, an empire in the couture design and manufacturing. Back in his nine years' age, ES made his first dress to his sister with the passion and love to excite her with his talent. “I was born with this passion of creating and making dresses and was always surrounded by beautiful women, from my sisters to neighbors, so the desire to dress them and make them look elegant was my constant inspiration.” he has said. (Shuayto & Kayyal, 2013). ES believe in what he loves to do was the key of his success story as well the main point of strength in his career with fully understanding that each failure is an experience for the future. A person with passion can overcome all obstacles that come across his path to achieve his goal.

However, by clearly identifying its market segment and focusing on the niche of high-end and one-of-a-kind designs allowed ES to take a place between labels such as Dior, Chanel and Valentino as they have been addressed to be fashion leaders in the globe. And that resulted from the international reputation ES gained from the extensive media coverage when he featured his first collection at the Casino Du Liban in Beirut. It worth mentioning that ES insisted to maintain its position by

From dress making to signature luxury hotels then to uniquely signature fragrance and finally to yachting business. In January 2010, ES entered the most exclusive and wealthy business field which is specially meant by extra-ordinary high-end users. ES signed a contract with Weyves International Ltd. and Oceanco, a mega yachting company to conceptualize the interior and exterior design of the luxury yachts. The international reputation of ES gave it the pleasure to be welcomed by big players in several fields of business. However, that diversification in the portfolio of ES have strengthen its position and maintained its growth in the overall portfolio. (Albert & Whetten,1985, pp.