Analysis Of Domino´s Pizza And Debonair's Pizza

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Six participants were interviewed (three between the ages of 16 – 18, and three between the ages of 30 – 40) in order to establish their preference between Domino’s Pizza and Debonair’s Pizza.
Four out of the six participants stated that they buy Debonair’s more often, while the remaining two stated they prefer Domino’s. Three out of the four participants who prefer Debonair’s cited the close proximity and convenient location of the stores as the reason for their choice. One recipient (of the four) added that Debonair’s offered a wider range of products and had more outlets around the city. Another participant felt that Debonair’s offered better service delivery, so they prefer to order from them. The participants (two out of six) who chose Domino’s commented that their preference was based on better tasting …show more content…

The comments made by those who chose reasonable were that the food is good quality, still affordable and easily located; hence, the prices are worth it. Participants who felt that Debonair’s is overpriced said the quality is not as good as other brands, and therefore is too expensive for what you get. One participant (of the six) was of the opinion that the popularity of Debonair’s caused them to inflate their prices, despite offering pizzas of average quality.
Four (out of six) Domino’s clients thought that the prices were reasonable, and two said they were overpriced. For reasonable, the responses related to good food quality, hence it was argued as worth the price. Another participant commented that the pizza is priced in line with the pricing of other brands and therefore not seen as unrealistic. The other two (of the six) participants thought that Domino’s was overpriced due to the food not being as good as the standards it portrays (or other brands), and thus deem the product as poor quality for the cost of the

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