Analysis Of Divine Cakes And Cakes

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(A) DIVINE CAKES & DESSERT
 Current operations:
Divine cakes & Dessert is proudly Canterbury owned and operated. They making cakes & desserts for special occasions. They use the finest of ingredients to make a range of ready to go cakes, mousse cakes, cheesecakes, tarts and gateaux for their customers. Divine Cakes & Desserts bakes and creates its cakes and desserts with real ingredients. Their banana cake has real bananas, carrot cake has real carrot and decorations are made by hand in the bakery. Original philosophy from the beginning was to use REAL eggs, REAL butter, FRESH cream, that is something that will never change.
 Product description:
Divine Cakes & Dessert have a large product range for birthdays & novelties( boys, …show more content…

The money supply can include cash, coins and balances held in checking and savings accounts. Implication: Money can be rotate with the help of using proper strategy for selling cakes & dessert by divine cakes & dessert. More liquid assets are useful to them to increase the business as well as fame.
 Business confidence:
Business Confidence measures how businesses feel about their financial state.If finance stuck because of recession or any other reason business confidence going down and that’s not good for owner and investors.
Implication: Divine cakes & desserts needs to keep long term relationship with their customers not like other companies which produce products. Industry provides front line service to the customer it is essential to provide best services to customer which helps in expansion of business.
 Gross domestic product:
The gross domestic product (GDP) is one the primary indicators used to measure the health of a country's economy. It represents the total dollar value of all goods and services produced over a specific time …show more content…

Market share increase according to customer test and purchasing product.
Profitability Profit increase according to sales ratio. Profitability increase.

Section: 4
(a) Market research for two potential new market. School Weeding
Target market For banana cake Our target market is children of the school. Our target market for 3d weeding cake is guest how attending weeding ceremony.
Consumer behavior Consumer behavior for banana cake is good because of best quality of cakes and also easy to consume. Consumer behavior for 3d cakes is unique cake with good handmade decoration.
Promotional activity Good services in small piece so they can try it first than buy it. Before 3d cake we give small sample free as a tester.
Pricing strategy If student buy 3 pieces of cake at one time we offer $5. We gave free candles with them according to customer requirement.

(B) Two opportunities for new market. Student Adults
Potential contribute to sales volume For the student they can get new lunch food at low price with good quality. Now a day adults are more conscious about their health. This banana cake is very healthy for health for

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