Analysis Of Airasia

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Recommended: AirAsia's market development

Market entry
AirAsia can enter to the market like Thailand, Malaysia, Indonesia, Japan, Hong Kong and so on. Those countries are included in the list of destinations that AirAsia offer. AirAsia offers 88 destinations that let the customers to travel along these places. (AirAsia, 2015) Therefore, AirAsia can slowly enter to the market from country to country. AirAsia is mostly travelling to the Asian countries; therefore AirAsia should enter the Asia market with the brand new Auto-inflate lifejacket with additional features. This may be attracted by the public of the Asian countries.
Besides that, AirAsia enter to the market of the Asia can also get the attention from the countries like United Kingdom, United States and so on that AirAsia did not have any routes to travel to there and can have further plans to create a new route for it to gain more profit and reputation. AirAsia is one of the most innovative that not just in the region only but in …show more content…

Therefore, my new strategy is enhancing the lifejacket with being a more easy way and passenger can won’t be so panic while plan to wear the lifejacket. Changing lifejacket is because that what lifejacket we using now is actually quite hard for everyone to use it while having emergency. Many people will be afraid, scream, panic due to they did not experience any of these problems happen and they might feel scared and don’t know what to do, while they just wanted to travel from a place to another with different reasons like business trip, vacations, holidays, studying in overseas and so on. By thinking the point of security, AirAsia can enhance their safety problems for the passenger and let them to realise and feel the safety so they can don’t feel afraid while sitting in the plane. With satisfying the customer, AirAsia can earn more profit due to peoples will preferred safety because no one’s wanted to lose their life

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