Singapore Airline: A Case Study Of Singapore Airlines

INTRODUCTION
Singapore Airlines Limited (IATA code: SQ/ SIA) is the national carrier of the Republic of Singapore which operates from its hub at Changi Airport, Singapore. Singapore Airline is a prestigious member of Star Alliance which consists of airlines such as Scandinavian Airlines and Lufthansa. The Singapore Airlines group has also diversify to cover over 20 airline-related subsidiaries businesses ranging from aircraft handling to travel agency. Singapore airlines is also the world second best airline in the year 2014 only behind Qatar Airways, an award given out by Skytrax, a consultancy and reviews site. (Channel News Asia, 2015) Singapore airline currently hire cabin crew over 9 countries.
Singapore airline also owns Silk Air, one

An example will be the ST Job Career and Development fair which Singapore Airlines has participated in 2013. It has also participate in job fairs that is hosted in local Polytechnics and universities to attract the undergraduates and polytechnic students to join Singapore Airlines. Beside job fairs, Singapore Airlines also offers scholarships to undergraduates. Image advertising is also used extensively by Singapore Airlines to promote the luxury perks that cabin crew enjoyed as well as the high service standards the crew is expected to

Implementing the recruitment plan, Singapore Airlines with its international branding, will posts their recruitment notices on their website where there is high human traffic. Passengers and potential job seeker alike will have easy access to the recruitment notices. This creates a fair, non-discrimination job offer for all candidates regardless of race. The cost of the recruitment notice is also pretty low as it is using its own company webpage to advertise. However due to the fact that Singapore Airlines has marketed itself well. Whenever there is a cabin crew recruitment drive, hundreds of people will turn up for the interview. Thus, Singapore Airlines has chosen to rent space from Suntec Singapore convention & exhibition centre for its recruitment and brief interview process which is more cost saving as compared to the past where Singapore Airlines held their recruitment drive for cabin crew in four stars hotel. This is to accommodate the large influx of hopeful candidates for the cabin crew position walk in interview. This carefully planning of the recruitment process will ensure that Singapore Airlines is able to get the most candidates applications at the lowest costs for recruitment as