Analysing Mc Donald’s Supply Chain Management

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Supply Chain Management according to Tom Mc Guffog is "Maximising added value and reducing total cost across the entire trading process through focusing on speed and certainty of response to the market." Supply chain management is one of the important area which requiring strategic planning in a business enterprise. Planning and decision making are required right from the production of goods till the goods reach the ultimate consumers in the most cost effective and timely manner. If a firm is able to manage its supply chain efficiently, it can increase its customer satisfaction because SCM ensure the deliverance of fast and quality products to customers. Supply chain includes all the activities from the conversion of raw materials, one end of supply chain to the customers, the other end of the chain, including all associated information flows. Supply chain is a very important concept in today’s world, it is very helpful in reducing inventories carrying, better sharing of information among the partners and planning being done in consultation rather than in isolation. The other benefits of SCM include lower costs, better customer service, efficient output etc. In the following paper we will discuss the importance and issues faced by supply chain management of a restaurant. If we talk about the supply chain management of Mc Donald’s we found that the objective of the company is to build such a supply chain where there is maximization of value to customers. The aim of the company is to bring food from cow to plate, in other words, the company is careful about every single details about how all the ingredients are brought into the restaurants. The company maintains such healthy relations with its suppliers that it does not even enter i... ... middle of paper ... ...tp://businesscasestudies.co.uk/mcdonalds-restaurants/managing-stock-to-meet-customer-needs/introduction.html#axzz2yaBM0W1S 3. Inventory Control System at Mc Donald’s, retrieved from: http://businesscasestudies.co.uk/mcdonalds-restaurants/managing-stock-to-meet-customer-needs/introduction.html#axzz2yaBM0W1S 4. Arif Mohamed, 2004, McDonald’s gets a taste of future demand with Manugistics roll-out, retrieved from: http://www.computerweekly.com/news/2240058399/McDonalds-gets-a-taste-of-future-demand-with-Manugistics-roll-out 5. Stock System at Mc Donald’s retrieved from: http://zaidzafar.files.wordpress.com/2008/03/mc-donalds.pdf 6. Ram Ganeshan, Terry P. Harrison, An Introduction to Supply Chain Management, http://lcm.csa.iisc.ernet.in/scm/supply_chain_intro.html 7. SUPPLY CHAIN METRICS-THE GOOD, BAD AND UGLY, retirved from: http://www.ltdmgmt.com/supply_chain_asia.asp

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