An Overview Of The Albion Theme Park

2146 Words5 Pages

Tom, father to Julie and Jack, found the Albion Theme Park Ltd. in 1980s. The business grew significantly since then. However, the growth has led to cropping-up of challenges in running the business ranging from managerial, operational, human resource, and forgetting competition. In order to address these challenges, the company hired a management consultant to compile a report, advising the company on how to develop a strategic plan for development of the company. The management consultant was supposed to address external analysis, internal analysis and to propose strategies and their implementation for the better meant of the company.
Part 1: External Analysis
External factors are those that are beyond the control of management. There exist several external factors in a business environment. These are competition, fiscal policies, and macro-environment, and industry analysis factors amongst others. Macro environment and industrial analysis factors will be considered.
Analysis of Macro Environment
Macro environment factors exist as a result of activities that takes place in an economy that are above the control of an organization, but have an influence on its decision-making, strategy implementation, and performance. The two macro-environment factors that are likely to affect the UK theme park industry are technological changes and changes in government regulations (Milman 2010, p. 222-228).
Technological Changes
Technological changes are on the rise since the late 20th century. For Albion Park Ltd to maintain relevance, it has to adopt new technological innovations. This means an extra cost to the company. Due to the scarcity nature of resources, predetermined allocations set-aside for technology update deprives the company t...

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