Tom, father to Julie and Jack, found the Albion Theme Park Ltd. in 1980s. The business grew significantly since then. However, the growth has led to cropping-up of challenges in running the business ranging from managerial, operational, human resource, and forgetting competition. In order to address these challenges, the company hired a management consultant to compile a report, advising the company on how to develop a strategic plan for development of the company. The management consultant was supposed to address external analysis, internal analysis and to propose strategies and their implementation for the better meant of the company.
Part 1: External Analysis
External factors are those that are beyond the control of management. There exist several external factors in a business environment. These are competition, fiscal policies, and macro-environment, and industry analysis factors amongst others. Macro environment and industrial analysis factors will be considered.
Analysis of Macro Environment
Macro environment factors exist as a result of activities that takes place in an economy that are above the control of an organization, but have an influence on its decision-making, strategy implementation, and performance. The two macro-environment factors that are likely to affect the UK theme park industry are technological changes and changes in government regulations (Milman 2010, p. 222-228).
Technological Changes
Technological changes are on the rise since the late 20th century. For Albion Park Ltd to maintain relevance, it has to adopt new technological innovations. This means an extra cost to the company. Due to the scarcity nature of resources, predetermined allocations set-aside for technology update deprives the company t...
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Disneyland marked the onset of theme parks in the nation, which was carved out of a fantasy tale and it has been the leader for 60 years. And, there was virtually no competition to the attraction quotient that attracted people and tourists to visit the theme park.
Environmental – External environmental factors are forces or trends that can affect a business whether it is an opportunity, threat, or constraint. They can be divided into three interrelated subcategories of remote, industry, and operating environments. The remote environment includes factors beyond a company’s operating situation such as the economic, social, political, technological, and ecological factors. The industry environment includes factors that have more of a direct influence on a company’s business such as entry barriers, competitor rivalry, the availability of substitutes, and the bargaining power of buyers and suppliers.
The presence of 330 million consumers around the Shanghai is yet another key factor that made the Disney to invest approximately $5.5 billion in this park. Without doubt, the market for Disney is growing across the globe and emerging and fast growing economies offers a huge opportunity for the growth and development. The China expanded its economy at 10% growth rate in the past straight 30 years therefore the Walt Disney will sees the immense growth from its theme park in
(1) Michel G. Rukstad, David Collis; The Walt Disney Company: The Entertainment King; Harvard Business School; 9-701-035; Rev. January 5, 2009
Comparing the size of Disney’s theme parks to that of a shopping store this can be a little harder to accomplish. Each area of the theme park must be broken down and managed, like different departments within a department store, only on a much larger level. When the theme park will open, when shifts will start and end, how many street vendors will be in the park and where, and how long rides will last. These are all things that need to be planned so the company can reach a larger goal. So how Disney’s theme parks are managed would be part of their operational strategy.
International Theme Parks Ltd (HKITP) was formed. While the owners supported the project with substantial
Is assumed as visitors police themselves. But I think opinion that Disneyland can stand for the future examples of urban growth is realistic. Like large numbers of city and urban centers throughout the world do hand over the public space to public governance. Sorkin at states that “ as spatiality ebbs, so does intimacy”, to the some level that models of development, promotion of automobile interactions eliminates the kind of random street- level human interaction that can enhance spirit and enthusiasm to city life. Sorkin mentions the characterization of the “ urbanism of Disneyland” like “ precisely the urbanism of universal equivalence” (217). As a strong node on a modern network of global reach. Disneyland looks to depend on the description of travel to these nodes, admitting it to become a destination.
The first theme park opening in 1955 was Disneyland in California. After one full year of construction demands and a total investment of $17 million the Six thousands invitations to the grand opening had been mailed inviting people to experience the magic Disney had created but when the gates opened the Disneyland was far from magical. Workmen were still planting trees, the paint was still wet and the asphalt wasn’t set. The food stalls and restaurants ran out of food due to the high number of people because of counterfeit tickets being sold. Walt Disney didn’t know didn’t know what was going on because his attention was on the live broadcast. The rides broke down shortly after use. When Walt Disney World opened in 1971 the
Tourism impacts can be generally classified into seven categories with each having both positive and negative impacts. These impacts include; economic, environmental, social and cultural, crowding and congestion, taxes, and community attitude. It is essential for a balance on array of impacts that may either positively or negatively affect the resident communities. Different groups are concerned about different tourism impacts that affect them in one way or another. Tourism’s benefits can be increased by use of specific plans and actions. These can also lead to decrease in the gravity of negative impacts. Communities will not experience every impact but instead this will depend on particular natural resources, development, or spatial patterns (Glen 1999).
Because tourism is a mixture of industries, tourism destination management techniques need to take a holistic approach to develop tourism sites successfully.
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Tourism is growing rapidly nowadays and has become a one of the fastest-growing industries in the world. The modern mass tourism (David Weaver & Laura Lawton 2014: 59) involves a number of tourism products and tourism sectors interacted with each other, which makes contribution to tourism destinations’ economy, society and environment. Guangzhou which is my hometown and major economic centre in China has attached importance to the development of tourism.