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Impact of media on individuals
Impact of media on individuals
To what extent does media control society
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Society may seek answers to an issue through a medium that most directly cause them. Neil Postman examines this alarming problem in his work of nonfiction Amusing Ourselves to Death, explaining how television challenges public discourse by transfiguring events from our life into a form of entertainment. This very country designates, “...A city entirely...to the idea of entertainment” (Postman 3) which shows the accepting common norm that usually goes disregarded. Postman’s argument circles the idea of a washed out culture who, “...Come to love their oppression” (xix) controlled by television. He juxtaposes two prophecies, Orwell’s, “...Dark vision” (xix) of societies bond to authority and Aldous Huxley’s Brave New World, where people allow …show more content…
“The problem is not that television presents us with entertaining subject matter but that all subject matter is presented as entertaining” (87). Postman’s main concern does not rest in the, “...Junk entertainment” (159) shows, but when the programs take the seriousness out of a subject matter. Worse yet, “The problems come when we try to live in them” (77). The obvious gap of discourse can be seen evident when he mentions the Lincoln-Douglas debates, with attentive audiences listening to oratory for a long period of time, while constructing arguments of both opponents claims (45-47). Soon this “Age of Exposition” (77) gave way to the “Age of Show Business” (83). Irrelevant Information found its way through the telegraph, that ultimately creates no effect on the receiver as, “Facts push other facts into and out of consciousness at speeds that neither permit nor require evaluation” (70). A variety of information does not mean all can be useful and beneficial. The public's attention shifts to photographs that are attached to a story, creating an illusion of context. “...Pseudo-context provides [no] action, or problem-solving, or change…[but] to amuse” (76). Postman reminds the audience that information will not lose …show more content…
If only but an insignificant counter argument may be made that reading remains to be an everyday activity. However, this requires one to slowly consider the litteratre’s argument and construct thoughts, a sophisticated approved that seems too ancient now. Postman can easily defend himself by assuring that, “...[A] reader must come armed, in a serious state of intellectual readiness” (50). Just as Postman begins with Huxley’s warning, he also ends saying that, “What Huxley teaches is that in the age of advanced technology, spiritual devastation is more likely to come from an enemy with a smiling face than from one whose countenance exudes suspicious and hate” (155). Getting everyone to stop watching television remains hopeless, but to educate people about the dreadful effects could help with understanding what television does. And eventually, the entertainment society of disorited discourse may find the lost culture in which more intelligent discourse is common
Not only educational shows accomplish these goals, but fictional television programs can often incorporate information that requires viewers to grapple with a topic using logical reasoning and a global consciousness. In addition, not to diminish the importance of reading, television reaches those who may never pick up a book or who might struggle with reading problems, enabling a broader spectrum of people to interact with cognitive topics. Veith has committed the error of making generalizations about two forms of media when, in truth, the situation varies depending on quality and content. However, what follows these statements is not just fallacious, but
The mass media has an essential role in today’s society as a channel of valuable information. Lots of people rely on media as the epicenter of information and as the yardstick on which they form their decisions and opinions (Agner, 1999). Any selection of messages in the mass media would have a profound impact on the entire society, this is according to Cultural selection theory. In the short story “Gray Noise”, Rojo uses this story to express his annoyance toward technology, but more specifically his most effective critic is on how society has overpowered valuable news with “dramaturgically crafted news” (Vettehen) and competition while desensitizing their viewers. Since competition has also stiffened up in are of mass media as the attention of readers, TV-viewers and listeners are fought for by every journalist. For this reason, every news media has turned to other strategies such as scandal-mongering and entertainment as tools of making a profit since a large audience is assured of such news even if they are not correct. Rojo’s views on critics of technology are widely shared among many people including the authors of the following studies, “Research Note: Sensationalism in Dutch Current Affairs Programmes by Paul Hendriks Vettehen
In “The Closing of the American Book,” published in the New York Times Magazine, Andrew Solomon argues about how the decline of literary reading is a crisis in national health, politics, and education. Solomon relates the decline of reading with the rise of electronic media. He believes that watching television and sitting in front of a computer or a video screen instead of reading can cause the human brain to turn off, and lead to loneliness and depression. He also argues that with the decrease of reading rates, there will no longer be weapons against “absolutism” and “terrorism,” leading to the United States political failure in these battles. The last point Solomon makes is that there is no purpose behind America being one of the most literate societies in history if people eradicate this literacy, and so he encourages everyone to help the society by increasing reading rates and making it a “mainstay of community.” Solomon tries to show the importance of reading in brain development and he encourages people to read more by emphasizing the crisis and dangers behind the declination of reading.
In the intro of my essay, I listed vague examples about how television impacts society. Throughout my content I did not elaborate on Postman’s believed the age of typography was, and the difference between the past and the age of show business today. In addition, I lacked comparing Postman’s argument to Francis
Steven Johnson wrote an article for the New York Times in which he argues that back in the days, television shows use to have a very simple plot which was easy to follow without too much attention. It was just an other way to sit back and relax. However, throughout the years, viewers grew tired of this situation and demanded more complex plot lines with multiple story lines that related to recent news topics. He takes the example of the television show “24”. “24” is known for being the first show which its plot occurs in “real-time”, it is also known for not censuring the violence of its topics. It is a drastic change from what Johnson states as an example “Starsky and Hutch” where basically each episodes was only a repetition of the last one. Johnson also believes that there is a misconception of the mass culture nowadays where people think the television viewer wants dumb shows which in response makes them dumber. Johnson does not agree, for him, television shows such as “24” are “nutritional”. He also states that sm...
Television and the visual culture are “creating new conceptions of knowledge and how it is acquired” (p. 145). Neil Postman in his book, Amusing Ourselves to Death explains the effects of television and visual culture on the youth education curriculum. Postman believed it necessary to warn society of the consequences of living in a culture dominated by television. As for my opinion on this matter, I do not agree with Neil Postman’s statements in regards to television and our youth’s education. I believe it is not the crisis Neil Postman makes it out to be.
In the first chapter of Amusing Ourselves To Death , Neil Postman's major premise is how the rise of television media and the decline of print media is shaping the quality of information we receive.Postman describes how the medium controls the message, he uses examples which include the use of clocks, smoke signals, the alphabet, and glasses.Postman says a society that generally uses smoke signals is not likely to talk about philosophy because it would take to long and be too difficult. Postman also describes the way television changes peoples way of thinking; a fat person will not look good on TV and would less likely be elected President. On the other hand someones body is not important as their ideas when they are expressing them through the radio or print. On TV, visual imagery reigns. Therefore the form of TV works against the content of philosophy. Postman shows how the clock has changed. Postman describes how time was a product of nature measured by the sun and seasons. Now, time is measured by a machine using minutes and seconds. The clock changed us into time-watchers, then time-savers, and finally time-servers. Thus, changing the metaphor for time changed how we view time itself.
The many evils that exist within television’s culture were not foreseen back when televisions were first put onto the market. Yet, Postman discovers this very unforgiveable that the world did not prepare itself to deal with the ways that television inherently changes our ways of communication. For example, people who lived during the year 1905, could not really predict that the invention of a car would not make it seem like only a luxurious invention, but also that the invention of the car would strongly affect the way we make decisions.
Throughout the book, McKibben compares the two experiences, contrasting the amount of useful information he received from nature, as opposed to the amount of useless, hollow information the television provided. He goes on in the book to make several very important observations about how the television has fundamentally changed our culture and lifestyle, from the local to the global level. Locally, McKibben argues, television has a detrimental effect on communities.
All in all, the three chapters of “Amusing Ourselves to Death” work together theoretically and practically about the media influence towards its audience. Neil Postman asserts the public as victims to whatever media metaphor exists. The media shapes the perception of reality and truth. And that brings one to say that cultural, political, economic, religious and moral values are influenced by the media either negatively or positively.
Any act of conscious communication always true, in varying degrees, two fundamental objectives. One is to inform, instruct and describe, and the other is to entertain or occupy. The products of the mass communication industry made that mandate the particularity that are targeted to a wide receiver, whose acceptance is intended to conquer. The intent of the act is expressed with the term broadcast (spread through mass media), which once meant to sow broadcast the farmland. The cinema, especially the US, is the great communication industry of the twentieth century. Although in recent decades seems to have given primacy to television, the information, education and entertainment on Western culture influence is undeniable.
Introduction Perhaps one of the best ways to capture the attention of an audience would be to tell them they are doing something wrong. This may cause the audience to become angry with the speaker, or, if done correctly, it may cause them to listen up a little more. Either of these options, anger or piquing of the interest, still captures the attention of the audience. This is exactly what Neil Postman did when he addressed the Frankfurt book fair in 1984.
The use of media and popular culture is a sociological phenomenon wherein the structural changes to society, which accompany the emergence of new forms of communication and accessing information, can be examined. There are many differing views regarding whether media and popular culture are necessary to the functioning of a democratic and egalitarian society or whether they actually further social inequality and inhibit political discussion or involvement. Although both interpretations are arguably valid, it can be seen that it is not popular culture and the media in and of themselves but rather how they are consumed by the public that determine how these mediums influence individuals and by extension the wider society.
The insurmountable benefit to having personal experience in a society versus watching it on television is simple and can be well personified by Chance, in the text Being There by Jerzy Kosinski. Chance is a man who steps out into the world after remaining isolated in his home his whole life, only to watch television. While others seem to understand him Chance struggles to even understand himself, as his ignorant ways almost bring him to Vice-Presidential power; and it is this road to fame that satirically emphasizes the issues in television as well as modern media. While television did teach Chance a means of interaction and a glimpse into society, it was unable to teach him individuality and understanding. This is, as researchers in the field agree, because media is created more so on the basis to intrigue rather than inform, creating tantalizing stories while limiting their educational value. Electronic information and broadcasting can never fully replace personal experience in society because of the intricate workings of the human social system and the unaccountability of media.
The cultivation theory suggests that “the cultivation of attitudes is based on attitudes already present in our society and that the media take those attitudes which are already present and re-present them bundled in a different packaging to their audiences” (Griffin, p.366). The Truman Show is an excellent example of the cultivation theory as it gives us an interesting insight into the effects that the media has on society. It is no secret that the media has altered our way of living. From the fears they can instill from the news we watch, to the clothes we wear, the music we listen to, the sports we watch and even our political opinions are all influenced in some way shape or form by the media.