American Food Culture Analysis

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Food appears to be intrinsically linked to culture. One’s culture determines what foods to consume, what foods to avoid, and the customs that come along with the consumption of food. Mary Roach, a humorous writer featured in various popular magazines, investigates the relationship between food and culture and concludes that culture writes the menu of a society, thus serving as the most important factor in influencing one’s food choices (Roach 121). She addresses the significant connection between culture and food by arguing that culture serves as a lifelong guideline in shaping people’s eating habits. But what about a society that lacks a strong food culture such as America? Roach regards America’s lack of a distinct culture as the reason why …show more content…

Product marketing involves the process of selling and promoting products to consumers. Since there is a lack of a dominant culture in America to influence our food choices, Americans experience the omnivore’s dilemma to a greater degree. This lack of culture is what leaves Americans vulnerable and is what allows the food industry and marketers to assert their influence and persuade consumers to buy their products. The confusion on what to eat prompts consumers to rely on food packaging, its claims and its presentation (Pollan 7). When presented with thousands of new processed food products every year, Americans are faced with the daunting task of selecting which food products to consume (Scholosser 24). In these situations, American consumers are easily persuaded to buy the product whose packaging appeals to them the most. This can be simply a matter of what the packaging claims. For example, food packaging with words that appeals to one’s value of health such as “natural”, “low-fat”, “gluten-free”, and “organic” are often enough to convince consumers (Pollan 7). Coming from experience, I also rely on the packaging to ease my decision making. The power of a product’s packaging is only so effective because of our lack of a strong culture to pass on knowledge of what to …show more content…

What we eat can be strongly tied to who we are and our identity. According to Jean Anthelme Brillat-Savarin, a witty French writer, in his Aphorisms of the Professor he states “Tell me what kind of food you eat, and I will tell you what kind of man you are” (Brillat-Savarin 68). Because culture, identity, and values are all related to food, based on what one eats, what one doesn’t eat, and how one eats, people will often make and can make assumptions about that person. These assumptions include, but are not limited to, one’s race, ethnic background, socioeconomic status, values, and beliefs. Roach mentions British explorers who refused to eat the foods of the natives (Roach 125). The British explorers would prefer to starve than consume the food of people whom they considered inferior. This highlights the hierarchical structure of our society based on power and the deeply ingrained prejudices of our society. Many foods are directly associated to a certain culture and in turn, certain people are expected to consume certain foods. This demonstrates how easily what foods we eat come to define our identity and why this so strongly influenced those explorers to prefer to starve rather than eat. The uniqueness of humans as omnivore’s without strong programmed survival instincts, as demonstrated by our reliance on culture to determine what to eat, allows us to

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