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Positive and negative impact of tv advertisement on consumer behaviour
Fast food research paper introduction
Fast food and its effects
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It would not be a surprise that television, internet, and any other kinds of ads of big fast food companies such as McDonalds® or Subway® have successfully advance their ideas of healthy foods in many of Americans. Yet all of these wealthy corporations, along with many other smaller companies, have many ways to sell their products. These methods could be underhanded loaded with jargon. Information of simple knowledge overfilled with confusing and sometimes random information that otherwise will be too insignificant for people to put an effort to learning about. There are also times where information is overly simplified and have no real background to make a worthy judgment. Amidst all of the fallacies in the fast food industry, there exist reliable sources of information. In recent years, there has been an increase of connecting ideas of the transformation of fasts foods. Although some arguments claim the reason is one clause over the other, some will divert and stray off topic. They exert random facts to either make the claim reasonable or by overflowing them with sources that seems reliable from authoritative figures. Rabin article “Proximity to Fast Food a Factor in Student Obesity” goes to say: Ninth graders whose schools are within a block of a fast-food outlet are more likely to be obese than students whose schools are a quarter of a mile or more away, according to a study of millions of schoolchildren by economists at the University of California and Columbia University. (Rabin) The basis of proximity and obesity are non sequitur ideas. The field of study was limited and difficult to draw a conclusion because there is no reliable comprehensive connection. Researching related concepts such as types of foods, productions, and manufacture, connect with fast food resulting in student obesity are better. Although there is relevance to the idea of proximity with fast food which results in obesity, production concepts offer better connective experimental data. The study was done on ninth graders and on schools that are a quarter of a mile or more away. This creates weak rationalization. The study, also, could have easily added variety of data than just ninth graders because if they extended to elementary schools, high schools, and even college students, in addition with different distances, it gives a reliable and diverse scope. Broadening to different people, race, age groups offers a more detailed conclusion.
This is an increasingly concerning factor in the growing national epidemic of obesity. Adverts often mask foods that are unhealthy by emphasising their positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar content. In some cases, even products that mention any alleged health benefits are usually outweighed by the health risks associated with consuming the product, that they just fail to mention. In summary, big businesses are using recurring and manipulative persuasive techniques on vulnerable consumers to try to convey the false message of health and nutrition in products when they are in fact more harmful than helpful.
He begins his argument by commenting about kids suing McDonald’s for “making them fat” (Zinczenko 462). Zinczenko ponders the absurdity of this claim considering how food choices are based on personal responsibility. However, he then considers the overwhelming availability ratio of fast food to fresh food while sympathizing he was once obese himself (Zinczenko 462). Zinczenko uses the primary argument that fast food companies are deceiving consumers with misleading advertisement, hidden nutrition facts, and calorie risks. He believes companies are encouraging the public to eat their unhealthy foods by omitting alarming information and levying “good” deals. In consequence, fast food companies are increasing the chances of obesity and diabetes in consumers by stimulating poor eating
Due to false advertising, I feel that certain food companies are being careless in trying to make people buy their products in order to make money in the quickest way possible. My only suggestions for this situation are either the companies to tell the truth about their products, or stop advertising completely. If the companies could spend more time researching the effects of their products, then they could make improvements to their foods or maybe find alternatives to the ingredients. That way people can make the right decisions in buying what is best for them and their children. Thank you for your time.
Kushner, Jason, ed. "Fast Food and Obesity Epidemic."Nutra Legacy. Nutralegacy.com , 12 Nov 2008. Web. 16 Jan 2014. .
Knowledge is power, the more the consumer knows about the food they are eating the healthier choices they’ll make. For instance, in McDonald’s Grilled Honey Mustard Snack Wrap and a small French fry, from McDonald’s is around $6.00 and contains 420 calories 24g of fat (6.0g saturated).If you were to compare that to a Big Mac meals that comes with medium size fries and coke soda would be about 980 calories the Snack Wrap would be a healthier alternative and it would be about the same price $6.00. When fast food chains put labels on their food like McDonald’s consumers can’t
Zinczenko shares his personal story about how fast-food restaurants such as Taco Bell and McDonald’s led to a weight problem during his high-school years. He claims that the ease of accessibility and lack of healthy alternatives make it all too easy to fall into the cycle of unhealthy eating. Zinczenko also contends that the lack of nutrition labels on fast-food products leaves the consumer in the dark about what he or she is actually consuming. At the time Zinczenko wrote his article, fast-food restaurants were not willingly disclosing nutritional values of their products. Today this has changed. Fast-food companies, including McDonald’s, have put the full nutritional information of their products directly on the packaging and wrappers. All other fast-food establishments either post it on the menu board (Panera), offer easy access to pamphlets containing all nutritional information of their menu in store, or have it easily accessible online (Taco Bell, KFC). I am sure that this is a helpful step forward toward educating the public as to what they are consuming, but has this new knowledge to consumers had a dramatic change toward ending obesity? No. People have always known that eating a Big Mac and fries with the giant soft drinks that McDonald’s and other chains offer is not healthy; putting the nutritional labels on these items has done little to nothing to stop people from eating these high-calorie meals. This again leads back to the point that people as consumers need to be more accountable to themselves and stop blaming others for what they willingly choose to put in their
Government date shows that in the past thirty years, rate of being overweight in six to eleven year olds is up 19% and 6% in age 12 to 19. Without support, school lunches remain high in fat. (Finkelstien) According to the CDCP, obesity is double what it was in children and triple in adolescents since 1980. Many reforms were attempted to help this problem, but many inadvertently caused more problems. (Finkelstien) A 730 calorie lunch should have no more than 24 grams of fat and no more than 8 grams of it saturated yet the average USDA lunch has 31 grams of fat and 14 rams of it is saturated. (Yeoman) These very high levels of fat are why obesity is becoming worse in children. It can be concluded that school food is still extremely high in fat and this can be directly linked to the high rates of obesity in young children and
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
As consumers, we like to believe that the information we are told is truthful and unbiased however, this is not always the case in relation to the fast food industry. In his essay “Don’t Blame the Eater,” David Zinczenko builds a convincing argument by using logical reasoning that fast food companies should be more truthful with their caloric content. Zinczenko also uses this logical reasoning to show how ease of access and family structure can affect fast food consumption. However, Zinczenko’s use of hasty generalizations and cause and effect fallacies render his argument unconvincing overall.
T., Kraak, V. I., 2005, p.153). The book will be used in the sections where food industry and advertising could change their marketing toward healthy choices to help reducing and preventing
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
Holguin, Jaime. “Fast Food Linked To Child Obesity.” Cbsnews.com. CBS News, 5 Jan. 2003. Web. 8 May 2011.
In American society’s everyday busy life, fast food is a commonly consumed meal . You can drive down a single road and often find more than five fast food chains’ restaurants. In a society where people are always “on the go,” a cheeseburger meal with a large soda is very easy to grab, and inexpensive. Although people might think it’s just a hamburger and fries, do they really know what is in the food, and how it is going to affect their bodies. Fast food has become a dangerous billion dollar industry, and it is harmful for the consumers. Those who know the dangers need to inform the others that they are taking a risk by pulling into that drive through, and putting their health on the line. Fast food is harmful for an individual’s health
The foods we buy effects our wieght as well as a hudge factor. In the year 2013 alone, over 23.9 million children ages 2 to 19 are overweight or obese. Among Americans age 20 and older, 154 million are overweight or obese (American Heart 2013). This statistic shows that from America the numbers can't be a disease, but is instead a lifestyle choice thats almost 178 million Americas are obease. Just as little as thirty years ago fast food companies exploded with business because it’s cheap food and that coincidence it has caused so many health issues to consumers with the fast food injusry.
Is fast food to blame for the growing obesity in America? Obesity affects more than half of the population. With so many Americans gaining weight and so many health problems the matter has to be addressed. There is no one would argue that obesity, especially the children is considered a problem. In any case the cause of childhood obesity is fought about daily. Many people will say that fast food restaurants are to blame. In my research, I will explain the argument that who is to blame for the obesity in America: fast food restaurants or common laziness from the obese society.