American Airlines Communication Paper

Commonly referred to as American; American Airlines Inc is one of America’s major airline that is headquartered in Fort Worth, Texas. When measured by fleet sizes, scheduled passengers, revenue and the second largest by number of served destination it is the world’s largest airline. American and their regional partners operate an extensive domestic and international network with average of nearly 6,700 flights per day to 350 destinations in over 50 countries. Before merging with American Airlines; US Airways was a major American Airline that had an extensive domestic and international network with destinations of 193 in 24 countries. They were an affiliate member of Oneworld and used 343 fleet mainline jet aircraft, 278 turbo-prop and regional jet aircraft that was operated by subsidiary and contract airlines under the name. US Airways Express via code sharing agreements (Wikipedia, 2016). As predicted for a couple of years now when American Airlines emerged from bankruptcy that they will merge with US Airways. They recently made the announcement for the intent for the two carriers to merge into one mega-airline that would someday become the world’s largest airlines under any circumstances. It is a delicate process when pulling together two brands, but the challenge intensifies when it involves two large brands

Regarding the assumptions and processes of strategic organizational communication there is a major shift occurring. Research states that from an outside perspective, it is more effective to view strategic communications. This pose as a recognition on the importance of an organization’s environment and the organization will need to be aware the conditions of a changing environment. An effective communication strategy could have the following