American Airlines Executive Summary

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American Airlines are a global business servicing all types of customers, such as general customer, families, groups, business travelers and corporations. These customers all have a different rage of travel they do weekly, monthly or yearly. American Airlines are targeting premium customers with innovation and social media. American Airlines also serves business patrons, offering full-service business travel service to establishments from small local, regional corporations to large worldwide enterprises. Therefore, American Airlines has ensured that all clients from all types of background will be provided the best customer service for all travel arrangements booked. Customer Segments within American Airlines contributes seventy percent to the revenue in the organization (Schmidt, 2016). American Airlines mainline sector provided sixty-nine percent in revenue. American Airlines has a successful cargo section in which it is not pulling volume like United Parcel Service or FedEx (Schmidt, 2016). The cargo section is successful do to not needing meals or attendants to be on the flights. When it comes to ancillary revenues and loyalty program, this section consists of twelve percent, which make is the third profitable segment (Schmidt, 2016). Therefore, American Airlines business canvas will continue to provide how they became the most …show more content…

Allowing clients to generate and book through American Airlines online booking portal. Therefore, allowing third party retailers to book reservations for their customers. American Airlines ensures that their customers issues will be taken care of with them creating a location and place where customers can contact the customer relations department with all of their concerns (Customer Relations, n.d.). The website also provides additional assistant needs if the customers need them. The website makes it easy to navigate to receive or located

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