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Current state of the u.s. economy
Economic situation in the US
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The airline industry is an integral part of the United States economy. The industry provides air transport for over one million passengers in the United States each day. The first airline company began in 1914, when the first scheduled commercial flight took off. Mainline, regional, charter, and cargo are some popular types of airlines we have in the country. Mainline airlines are flights are the most popular, they are operated by an airline’s main operating unit (McCartney). Specific mainline airlines include American, Delta, Jetblue, Southwest and United. Regional airlines operate regional aircrafts and provide passenger air services to specific communities without major demand to attract mainline service (McCartney). Popular regional airlines include Cape Air, Great Lakes Airlines, PenAir, and Ravn Alaska. In this paper we will economically compare two of the biggest airline companies, American and Southwest, through history, revenue, pricing, stocks, and financial growth. Two of the largest mainline airlines that exist today are American Airlines and Southwest Airlines. Both of these companies have expanded and currently fly internationally. They …show more content…
American Airlines is expected to have a higher average growth rate over the next five years at 18.86% (“American Airlines”) compared to Southwest at 8%. However, financial analysts at NASDAQ project that the yearly increase in positive growth at Southwest from 2017 to 2018 will double the growth projected for American at 24.26% (“Southwest Airlines”). But those same analysts project that from 2018 to 2019, the growth of both companies will have a slower rate of 19.06% for American (“American Airlines”) and 17.7% for Southwest (“Southwest Airlines”). This information describes how American Airlines, as a larger company with more international resources still has a higher growth rate over a smaller airline firm with a more domestic target
The objective of this research report is to provide a thorough analysis of Alaska Airlines. In order to do this we chose to compare a similar company against them. The company in comparison is Spirit Airlines. Both companies compete in the same type of business through airline transportation. Many of their services include; security, safety, transportation of passengers as well as luggage, ensuring vehicle safety while in transit, concierge services, providing entertainment aboard plane, checking weather conditions prior to flight, and much more. All of the data gathered for this report was obtained from the company’s 10-k filings with the SEC.
Since its first grand opening in 1971, Southwest Airlines has shown steady growth, and now carries more passengers than any other low-cost carrier in the world (Wharton, 2010). To expand the business operations, Southwest Airlines took over AirTran in 2010 as a strategy to gain more market share for the Southeast region and international flights. However, the acquisition of AirTran brought upcoming challenges both internally and externally for Southwest Airlines. In this case analysis, the objectives are to focus on the change process post the merger with AirTran, and to evaluate alternatives to address the impacts of the merger. II.
Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost. By putting the employee first, Southwest has found the key to success in the airline business. A happy worker is a more productive one as well as a better service provider. Southwest will continue to reserve their growth in the future by entering select markets only after careful market research.
Many elements of Delta Airlines are described in detail, within this paper. There is a breakdown of the external and internal factors, using external and internal analysis. Porter’s Five forces are used to create the external analysis, and the key factors for Delta are power of buyers, and rivalry. Delta’s competitive advantages are identified as customer service, sustainability, brand image, strong strategic alliances, and corporate travel. Delta’s main issues are the low expansion in international markets, continuous changing of incentive program, and glitches within technology. Delta should expand more into the Chinese and African markets in order to gain market share within the airline industry.
Southwest Airlines is competing with "Shuttle by United" head to head in about 9 routes. United has just announced that it is discontinuing its Oakland - Ontario route and hiking the fares in all the 14 routes by $10, which calculated to be 14.5% increase in the fare. Southwest has to respond effectively to these unexpected developments and has to act accordingly while maintaining their current low fare image and increasing their daily operating profits. We have considered the elasticity of the market to be 1.15.
When analyzing Delta, you do not have to search very far before quite possibly one its strongest attribute rears its head. Based on calendar 2000 data, Delta is the largest U.S. airline in terms of aircraft departures and passengers enplaned, and third largest as measured by operating revenues and revenue passenger miles flown. Delta is the leading U.S. airline in the transatlantic, offering the most daily flight departures, serving the largest number of nonstop markets and carrying more passengers than any other U.S. airline. Delta Air Lines transports more passengers worldwide than any other airline. Through a vast worldwide route system Delta has flown over 117 million passengers, more than any other airline in the world. Delta mainline, domestic and international service, Delta Express, Delta Shuttle, Delta Connection®, Delta Sky Team and Worldwide Partners operate 6,400 flights each day to over 450 cities in 98 countries.
Operating an air - express transportation industry requires large capital investments, and therefore it can impede the entry of new firms into the industry. For one, Airborne has already its own set of aircrafts and even operate its own airport, and it would be hard for a new firm to compete with this.
Northwest Airlines is one of the pioneers in the airline transportation industry and is ranked at the fourth largest air carrier in the United States today. The success of the carrier depends on the quality and reliability of the service at a reasonable price. Close competitors force Northwest to innovate their services by increasing efficiency. This essay will try to examine different perspectives in the services needed to successfully complete the company’s objectives. The analysis will explain historical and financial perspectives that may give a better understanding of the current market trend of the organization.
Before to select the proper alternative, three alternatives were analysed and evaluated under four decisions criteria: customer experience, cost, growth rate / market penetration and ease to implementation (See Exhibit 2: Factor Analysis). Between all the alternatives, it was suggested that Southwest Airlines enters to New York City by bidding the slots and gates at the LGA (See Exhibit 3: Alternatives Analysis). This alternative sustains the challenge of changing the customer experience which means adding more flights from and to the East; furthermore, entering to new markets will reinforce “the power of the network” through LGA. At the same time, this decision will allow signing more code-sharing agreements with other airlines flying to international destinations and offer new products and services to LUV customers as loyalty rewards, in-flight internet, onboard duty-free purchases, etc.; as a result of this, it will increase passenger’s insights and experiences by flying with Southwest Airlines. Nevertheless, there is potential risk by selecting this alternative, in the recent years the energy prices has had a huge increase affecting costs, fares and even capacity needed, however Southwest Airlines has been able to hedge fuel for decad...
Airline and travel industry profitability has been strapped by a series of events starting with a recession in business travel after the dotcom bust, followed by 9/11, the SARS epidemic, the Iraq wars, rising aviation turbine fuel prices, and the challenge from low-cost carriers. (Narayan Pandit, 2005) The fallout from rising fuel prices has been so extreme that any efficiency gains that airlines attempted to make could not make up for structural problems where labor costs remained high and low cost competition had continued to drive down yields or average fares at leading hub airports. In the last decade, US airlines alone had a yearly average of net losses of $9.1 billion (Coombs, 2011).
Tom, Y. (2009). The perennial crisis of the airline industry: Deregulation and innovation. (Order No. 3351230, The Claremont Graduate University). ProQuest Dissertations and Theses, , 662-n/a. Retrieved from http://search.proquest.com/docview/304861508?accountid=8364. (304861508).
The company focuses on the different generation of customers they would be receiving. Technological forces innovates ways to solve developments. American airlines increases its survival rare as a company by effectively adopting to technology growth. Recently purchasing new aircrafts equipped to reduce fuel consumptions. In result, it helps airline operations expenses and improves efficiency.
As most employees of both airlines belong to unions, merging the culture of both companies was the most problematic issue; merging the dollars and mechanics of both airlines was robotic but merging the cultures of employees was an issue on a different
As a part of our analysis, we would need to investigate the potential impact and risk associated with the acquisition in relation to the company’s financial, legal and intellectual property areas. To determining the evolution of benefits and challenges, we examine a comprehensive set of risk factors affiliated with American Airlines, to gain a better understanding of whether the acquisition should be undertaken. It is up to the parent airline company to make the acquisition process successful by expanding the time and or effort to clearly dig deep into the operations, culture, and structure of the target airline. American airlines implemented several key measures designed to increase the company’s revenue by offsetting costs. It is not obvious that an acquisition of the company without this identical business model will be mandatorily successful for Delta.
Overview First and foremost, we decided to focus our study on American Airline. This airline company is the largest airline flying through and outside the United States and hence knows how to run their business. Still, this company faces a horrendous amount of complaints from their unhappy customers and are not considered customer friendly by most especially in the US. As far as we want this paper to go, our analysis regards the American market since it is the “home” location of the airline. It is also the country where most airline services take place in the world.