Alcohol Prices On College Campuses: A Case Study

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drinking levels (light or heavy) than on income levels. Therefore, the concern of low-income consumers would not be an obstacle when implementing the price policy. In conclusion, increasing alcohol prices is useful to reduce alcohol consumption and alcohol-related sexual assaults on college campuses. Compared to other methods, such as awareness programs and “dry campuses” policy, price policy is an economic strategy, and a change in alcohol prices has an impact on the whole market. Warren Buffett once said, “Price is what you pay. Value is what you get”. When customers before purchasing a product, they will consider whether it is worth paying such amount of money to get the product. Once they think the value of what they will get is equivalent

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