Advertising Campaign: Burger King's Marketing Campaign

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Burger King’s Marketing Campaign

((picture), 2018)

By: Urusa Khan and Megan McFerren

Content Page
Page 1: Cover Page
Page 2: Content Page
Page 3-4: Megan’s part of the oral
Page 5-8: Urusa’s part of the oral
Page 9-10: References
Page 11: Plagiarism checker

Megan McFerren:
• Target Market:
Target market is whom the business is aiming its products at and focuses on 4 categories such as Geographic’s, demographics, psychographics and behavioural. From this I’ll focus on Geographic’s and demographics. As we can see on the picture Geographical has to do with where the business is located and ensuring its location is convenient. Burger King has 7 franchises in Durban (unknown, 2018) and in 2016 …show more content…

(unknown, 2018) This is especially effective in South Africa due to there currently being hardly any economic growth as it allows for South Africans to still be able to enjoy take out. Burger King also recently released an advert on Facebook which is about the ‘broke blues’, this advert is affective as it relates to how many people feel they have hardly any money however it emphasises the fact that Burger King offers affordable meals and creates a desire in consumers to purchase a meal from them even when they don’t have a lot of …show more content…

Burger King uses selective distribution which means that they choose which shopping malls and areas they want to put their restaurants at, for example there is a Burger King by Gateway and no Burger King is La Lucia mall. Burger King would also use the distribution channel which goes from the producer to the manufacturer then to the retailer which would be Burger King and then finally to the consumer. (Blerk, 2017) In 2014 it was announced that Burger King had opened their first manufacturing plant in South Africa, which will be a meat processing plant (unknown, 2014), and will assist with plans to expand in Africa. They entered into a R50 million joint venture with Excellent Meat, which is a local meat producer and distributor, to build this plant in Elsies River in Cape Town. Burger King has also established a good relationship with Rainbow Chicken, with East Balt which is a leading bakery and also with McCain South Africa. By Burger King also having majority local suppliers and their manufacturing plant they are able to ensure 100% pure beef patties (Magwaza, 2014), this is obviously very important to Burger King after the scandals of horse meat being used in burger patties in 2013. It would also be suggested that Burger King Forms a code of ethics to give any suppliers to ensure no more miss communication and that

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