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Essay on social media advertising
Essay on social media advertising
How advertising affects society on social media
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Ever since social media became phenomenon, big companies took advantage of it and started ad campaigns looking to further promote their respective products. Most people have Facebook, Twitter, Instagram, or YouTube, so the eyes are there it just depends what one wants to place in front of them. Social Media Advertising is big business. How big? Total ad revenue is set to reach $15 billion by 2018. That’s a 194 percent increase and more than half of it will be mobile. (Bennett 2014) The question, however, why is Social Media Advertising set to explode in the next three years? With total activity on smart phones and tablets accounting for 60% of digital media time spent in the U.S., there’s no denying that reaching users while on mobile devices is the next big wave in advertising (Ganguly, 2015). Based on personal observations, readings, …show more content…
This is because of increased use of mobile devices, the growth on social media ad revenue, and the impact of advertising on media bias.
In 2016, use of mobile devices such as smart phones and tablets have arguably become the primary source for social media. People are connected almost 100 percent of the time, there is constant communication and information sharing. The mobile ad revenue in the United States is supposed to increase from 1.5 billion in 2013 to as estimated 7.6 billion in 2018. That is a 38.3 percent growth rate (Bennett, 2014). Over half of mobile ad revenue from Facebook and Twitter come from mobile devices alone. Mobile advertising was on course to comprise 68% of Facebook’s revenue and 84% of Twitter’s in 2014, and two-thirds of social media advertising spend is forecasted to go towards mobile ads in 2018, creating a $9.1 billion market on mobile. This, coupled with the fact that over, means that social media advertising on mobile is a huge growth market in the next three years (Ganguly, 2015). Most people log into their social media
With social media websites being the main hub of personal information, advertisers are consistently monitoring our social media activity, having the ability to look into our personal information. In the article "Advertising and Consumer Privacy: Old Practices and New Challenges." by Justine Rapp states, “Fueled by advances in capabilities and interconnectedness of computer based technology, advertisers are able to collect and assimilate information on consumers like no other time history” (51). Facebook has become the number one, social media website around the globe. It is the most popular website used by personal and business users in today’s society. In the article “Using Social Media to Reach Consumers: A Content Analysis of Official Facebook Pages” by Amy Parsons states, “As of July 2011, the social network site Facebook claims to have over 750 million members and in the terms of activity.” (27), making it easy to meet and connect with others. Facebook is considered the “hot spot” for online social activity, however, it exposes personal information about its consumers to
Social media is a crucial part of individual’s lives and shows no signs of dissipating. We are constantly checking our phones for the latest information and even if an individual chooses not to be active on social media, someone else is most likely incorporating them in tagged photos. Research by Smith 2015, shows that over 64% of Americans own a smartphone with shows the potential for the formation and management of impressions online to increase. Facebook, which is one of the most commonly used social networking sites (SNS), many individuals are skeptical of the individuals that do not have a Facebook account. The social networking site has been on the rise, which leads to the opportunity to explore what content people are choosing to share
Technology has changed the way entrepreneurs handle their businesses. Social media has had a huge impact on businesses and their practices. It has made global growth and development easy for an entrepreneur to attain. Online advertising has grown significantly over the past year due greatly to social media. “U.S. online publisher sites delivered more than 417 billion ad impressions in September 2010, an increase of 26 percent versus a year ago”. (comscore.com) Online advertising in the 1950s was nonexistent because that type of technology hadn't been invented yet.
As of December 2016, the social networking platform, Facebook, has over 1.79bn monthly active users (Facebook, 2016). Similarly, social networking platform Twitter has an active user base of more than 20% of share of all the internet users and reach of about 40% of the share of all the internet users (Statista, 2016). The growth of social networking platform has become too big to ignore. The most commonly understood use of social networking platform is that it allows members to connect with each other forming a giant web of social network. Within this social network, users can navigate through the network and find out details such as personal background and personal preferences through others’ profiles (Zuniga,
Do you have a Facebook account? Do you use Instagram? If you do, then how many followers do you have? Those questions and conversations happen everywhere. The social apps from our phones are becoming more and more irreplaceable not only among teenagers but also adults.
...se the millennial use of social media, they are the primary target audience for businesses. “Teens and young adults who now publicize and publicly state their likes online are essentially doing what earlier generations did with posters and T-shirts” (Mitchell). Businesses are essentially provided free publicity, therefore increasing the sale force. “Millennial’s more and more define their worth through the number of "likes," "follows," and "re-tweets" they achieve” (Mitchell). With these features, consumers create their own brand. Marketers can use this to create specific marketing strategies that will display ads that will most assuredly catch the attention of a consumer.
With the advancement in technology, everyone and everywhere is using social media or social networking sites to interact with other people. In this technological world, communication has grown very fast due to this social media. Nowadays, there is no issue of long distance; they can communicate with people across the world. There are so many social networking sites which can be used like Twitter, Facebook, WhatsApp, Instagram, Skype etc., not only to keep in touch with family members or relatives, but for business purposes. I disagree with this statement that ‘Social Media is just an excitement or publicity’ Edosomwan (2011, p.85). I know ‘Social Media’ does have negative impacts, but in spite of the negatives, it has direct and positive impacts
In a world of social media, the influence of advertising is much stronger than it once was, as it is a form of social communication that influences and often manipulates us. Advertising is everywhere from the photo on the front of a magazine, to the online ads that appear as we scroll web pages, and these days is a predominantly visual phenomenon, text is minimal and an image dominates to capture and hold our attention. Much of the advertising seen today is little that concerns the actual product, and more about the construction of the advertising, playing on social needs and desires around it –we buy the product because we believe we need it in order to succeed socially. The ...
Olenski, Steve “Social Media Usage Up 800% for U.S. Online Adults In Just 8 Years” Forbes.com Inc. 6 September 2013. Web. 6 February 2014
Social media entails the use of phones, laptops and other portable devices. In social media, people can stay in touch with their loved ones; they can share ideas, comment on people’s ideas and like brands of various products. Mass media, on the other hand, is a combination of different technologies, and their main aim is to reach a larger audience (Pérez 2010).
There was once a time when companies used to spend heavily on publishing, compelling, ads on newspapers and magazines just to put the word out there, but times have changed and so have the medium used to broadcast these ads. Nowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company that has been doing this heavily is Android (owned by Google), Android ads can be seen in every corner of the internet whether be famous sites like Facebook or now extinct ones such as Myspace, although one such social media that they haven’t been using is XDA developers. The site predominantly focuses on software development and discussion for Android, Windows, Ubuntu Touch, and Bada phones etc. The following paper will discuss and analyze their audience and argue why XDA developers is the best social media platform to advertise smartphone operating system companies such as Android to the general public and developers.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Smith, T., 2002. The Social Media Revolution. International Journal of Market Research, 51 (4), pp.559-561.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Social media is the modern version of the paper plus more. In modern society technology runs the world and the same applies to advertising and a company’s success because social media can spread the word fast and get your business recognized by a lot more consumers. Social media is "A unique opportunity for companies to stay on top of mind with current customers and get on the radar of new customers on their preferred platform." (Zeckman) Social media has a positive impact on businesses because Zeckman claimed that due to the rise in social media, more businesses can become closer to their customers and develop the trust and security that they are the right brand for their customers. In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business. In connection it has been shown in research and surveys that social media has a very important effect on modern businesses and Ashely Zeckman continues to support this because in her article she states that "70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging