Advertisements and Teenagers

Advertisements and Teenagers

The advertisement I have chosen to talk about is from the “THINK!”

campaign. The “THINK!” campaign has been set up to provide everybody

varying from young children to old people about road safety. The ad

have chosen to talk about are of two teens that have been knocked over

by two separate cars and have died.

To me, this ad shows that the form teenagers were previously seen in

has totally changed. (Adults and elderly people now see them

negatively) My reason for saying this is because both of these teens

had distractions, which were the causes of their deaths, (One teen had

a walkman, while the other had a mobile phone.) so adults looking at

this would see teens in a negative view. They would be thinking

‘teenagers back then were more careful, they valued their lives more

than teens of today’

From looking at the advertisement that teens are not being looked at

in a positive way AT ALL. If they were, then there would be a little

bit of positivism but there isn’t. I you look at other advertisements

it is very unlikely that you would see one about an adult getting

knocked over by vehicle, but even if there was, there wouldn’t be a

‘distraction’ which would have caused the death.

Looking at the advert, you can tell that the denotation is that the

causes of teen deaths are distractions. The advertisers are trying

toy show that these two teens would have not died if they were not

being distracted by an object. And I also noticed that the objects

being used in the adverts are everyday items for teens.

I think that there are many reasons why teenagers have being

represented in a negative way, but one I definitely noticed is the

fact that some teens don’t value their lives at all, so this gives

others the opportunity for them to present them as a negative age

group. They mostly concentrate on things like their ipods, mobile

phones, walkmans, etc.