Advertisement Analysis: Giving Blood Saves Lives

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Giving Blood Saves Lives Blood is one of the most precious gifts anyone can give to another person — the gift of life. There’s always someone in the world who needs blood. The need is constant and contribution is important for a healthy and reliable blood supply. An advertisement that endorses the need and contribution for blood supply was created to reach out to students to get more blood donations in Australia. The Blood Box campaign would have an influence not only on high school students but anyone who views this ad. The Australian Red Cross, a charity focused on building a better society, helps create this advertisement campaign by altering viewers minds by demonstrating the use of color, text, and positioning. The Australian Red Cross …show more content…

If a person was to first look at this ad they would be first immediately drawn to the phrase “Money isn’t everything.” and would continue to read the ad. This text stands out most in the ad because it is the largest text keeping it’s focus and importance on that statement causing the reader to pause and ponder the text. The claim is short and simple but bold, attracting the targeted audience wanting to help a worthy cause. Under this statement in much smaller text is “Save up to three lives without spending a cent. Call 13 14 95 or visit donateblood.com.au.” The idea of this ad’s message to the audience persuades the readers to donate because they can save up to three …show more content…

Red is the color of extremes. It's the color of passion, love, violence, danger, anger, and adventure. Most people see the color red as the color of fire and death. In this case, the red blood in the ad symbolizes life instead of death. The red is mainly the only pop of color in the advertisement. All of the other colors in this ad are dull colors. For example: white, gray, and some black in the text. The blurry background creates a focus and accentuates the dark red blood in the container. This effect makes the viewers viewing this ad to look directly at the blood and not the

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