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The danger of using a cell phone while driving
Should cell phones be used while driving
The danger of using a cell phone while driving
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According to the National Highway Traffic Safety Administration, preoccupied drivers are responsible for nearly 80% of all crashes in the United States (Teen). The majority of driver distractions can be blamed on cell phones. Despite laws banning the act of cellular use while behind the wheel and commercials advising against it, young drivers addicted to sending text messages are often unfazed by these attempts and continue to put lives at risk. In response to this rising trend, the Gwent Police Department in Wales met with filmmaker Peter Watkins-Hughes in 2009 to produce a shocking short film, COW (Gwent). With other advertisements taking a less-realistic approach and making little impact, COW was a way for the Gwent Police to take a dramatic stand to deter teens from texting while driving by providing audiences with a vivid inspection of the notorious statistics. Lately, advertisements concerning various issues, from smoking to drinking while driving, have been making a more significant impression by taking a more gritty and realistic approach with enhanced effects and plausible scenarios. COW, in particular, gets straight to the point; instead of simply referencing the issue, they faced it head-on –literally– presenting a small group of teenage girls getting into a deadly collision. The superior computer-generated imagery makes the depiction exceedingly graphic with violent blows to each victim of the vehicular calamity. In a few quick moments, the diversion of an insignificant text message sends a young driver drifting over the lane-dividing line, prompting a crash that involves multiple vehicles and several casualties, from the ignorant teens to an innocent young infant. To some, the video may not have as significan... ... middle of paper ... ... them interested as the plot develops and the intensity increases. The police used their knowledge of factual cases to add credibility and plausibility to the film. That and the clever character placement reaches out to all people who have ever been in a car. Works Cited "Gwent Police - News." Gwent Police - Welcome. Web. 10 Feb. 2010. . “Teen Driver Menace: Text-Messaging: Studies Show Texting While Driving Is Epidemic." Parenting Teens. Web. 10 Feb. 2010. “YouTube – PSA Texting while Driving U.K. Ad [HD].” YouTube – Broadcast Yourself. Web. 31 Jan. 2010. . "Teen Driver Menace: http://www.gwent.police.uk/leadnews.php?a=2172
Allstate presents a very common and relatable brand of exigence, the emergence of reckless drivers during your day-to-day routine and how it causes situational and financial inconvenience. Because this is an issue that all drivers face the risk of, the range of audience applies to practically anyone with a driver’s license. Although, this infomercial does impact teenagers and their parents even more particularly by making this specific source of trouble embodied through an adolescent. The advertisment’s purpose is to remind you of the reasons why you should have insurance, by creating the scenario with a destructive girl. Beside that, Allstate wants to point out to viewers
In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this commercial. When thinking of pieces of Rhetoric that demonstrates the use of pathos, the first thing I think of is this commercial. The sole purpose of this commercial is to emotionally compromise the audience until eventually the viewers will donate money to the cause. This video is so affective at completing this goal because of the way it connects to the viewers, and the way it uses many different methods to attack the viewer’s emotions.
This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize
MAFMAD is a competition intended for people 25 years or younger to make a short film with the theme “Your Mates Life is in Your Hands,” and to encourage teenagers to speak up when they feel unsafe. Speaking up can save the life of their friends and themselves and prevent the situation Burton created. Burton is a regular person that wanted to make a difference in preventing these types of deaths. Jonathan Burton’s ad successfully makes a case against drinking and driving through strong rhetoric and by making use of the window effect to connect to the target audience, teenagers.
First, the ad tells the story of an accident which was caused by a person who smoked weed. It says, “You smoked weed. You got behind the wheel. And you hit a six-year-old girl on her bike. Weed can make you do stupid things like that.” Like this, the sentences help us to understand and to imagine about this picture. In this quotation, marijuana is described as informal word “weed.” Sometimes, to use a casual word is more persuasive than a formal word. The affinity for “weed” expresses that everyone could be involved in the accidents because of marijuana addicts. As a result, the readers keep away from marijuana. This story and the close-up wheel appeal to the reader’s emotion how about terrible marijuana is. In these sentences, not only pathos but also ethos which appeals to a person’s character or personality is embedded. By using second person discourse, the ad persuades especially current smokers to quit right away and at the same time discourages readers from smoking weed and reads directly toward each viewer.
Violence is everywhere in the United States of America. Many people in America and around the world have been a victim or know someone who has been a victim of violence. Over 22 million women in the United States have been raped in their lifetime according to the website, Victims of Crime. This number is significant. Advertisements could play a role in making violence more acceptable in our society. PETA, People for the Ethical Treatment of Animals, is known for having shocking advertisements. This pro-vegan and pro-vegetarian nonprofit organization has always been a topic of interest. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and dominance over women. There are many pro-vegetarian and pro-vegan ads that do not degrade women and still are persuasive. Jean Kilbourne writes about violence and the degradation of women in advertisements. Kilbourne explains her point of view in her piece, ‘“Two Ways a Woman Can Get Hurt’: Advertising and Violence.” Considering Kilbourne’s argument, PETA ads are a concern because of the suggested violence while other pro-vegan and vegetarian ads are not.
One day Chandler Gerber 23, of Bluffton collided with an Amish buggy back in April of 2012. A three year old boy and a five year old girl were killed. A 17 year old boy who was in critical condition died several days later. Chandler was sending a text that said “ I love you” to his wife when he caused the accident. Drivers who were texting were 23.2 times more likely to crash to those who weren’t texting (Cell Phones and Texting). The increasing amount of crashes caused from texting and driving and growing and becoming more of a problem. Distracted driving is an increasing problem in the United States resulting in many accidents, but a solution to the problem would be banning cellphones while driving.
The cell phone provider known as AT&T has produced several commercials to show the dangers of texting and driving. These are designed to grab people’s attention and to touch them in a small place in their heart, to the point that they no longer feel the need to pick up their phone in the car. They stress over and over the dangers of reading just one text. There have even been safety precautions placed in teens vehicles that record them as well as the road while they are driving to catch any of this distracted behavior.
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
Thesis statement: Risks of texting while driving over the past few years has become a key topic for many Americans through the country. It has been the cause of numerous deaths and injuries and remains a vast disturbance for drivers. Hence driving is one of the greatest common causes of misfortunes on roads. This can result in, physical visual and cognitive distraction and significantly increases the amount of time a driver devotes not looking at the road. Therefore police officers should seize the phones of those who text and drive.
One of the dangers of texting and driving is that it causes distractions. These distractions cause car accidents and unnecessary deaths of innocent drivers on the road. In a recent report done in 2011 The National Safety Council
That is equivalent to downing four beers and then getting behind the wheel.”. Texting while driving is considered to be the highest form of distracted driving. In 2002 2,600 people died from distracted drivers and in 2011 3,331 this number has gone up by 22% in the last 9 years. In 2002 drunk driving accidents have killed 12,405 people but by 2011 that number has decreased by 25% to 9,296. This shows that texting while driving is on its way up and may continue to get worse. The National Highway & Transportation Administration (NHTSA) declares that 1.6 millions accents are caused by texting and driving every year, thats almost 25% of all automobile accidents (Masters).We already know that texting increases chance in an accident, well so does dialing by 2.8%. Also so does talking and listening at 1.3% and reaching for your cell phone at 1.4% (Texting). On November 28, 2010 Nina Todd was leaving her mother house with her two sons, when Karli Brown struck her car head on. In result of the accident Nina’s
Jean Kilbourne is passionate about an array of topics when it comes to advertising, but her message is clear: we cannot escape advertisements and they are influencing our minds. Socialization and the Power of Advertising illustrates this using children and consumerism. Killing Us Softly 4’s main example is women. Either way, advertisements are negatively impacting us and, as Kilbourne points out, it’s getting worse. Whatever the solution is, we have to put an end to the experience of being immersed in an advertising
“28% of all car accidents are caused by people distracted by cell phones. The 2006 University of Utah did a study on this called “A Comparison of the Cell Phone Driver, and The Drunk Driver”, which showed that people who talk on the phone while driving are as impaired as drivers with a blood alcohol level of 0.08%.” We see more and more accidents involving teens who had been texting, and driving. It’s so easy to get distracted by these small devices, and we don’t realize how dangerous this can really be. I catch myself on a daily glancing down at my phone while behind the wheel, and not even realizing it until I have to slam my breaks so I don 't hit the person in front of me. It happens to all of us. We as people, really need to realize the dangerous effects of texting while driving, and also realize that whatever it may be can wait. Wait until you have completely stopped, or reached your destination before grabbing up the cell phone. It will save yourself, and it will also help protect other drivers around you. Some more fascinating health risks related to cell phones is the risks of cancer, and others also believe that over-using cell phones can lead to high blood pressure and
There are more than 3.4 billion cell phone users worldwide, making cell phones more common than computers ("Social Isolation and New Technology”). Cell phones are a modern phenomenon with a greater impact than the Internet in society today. Increased mobility, access to a new technologies and the ability to travel throughout the world with an added sense of security has afforded us the opportunity to explore all that life has to offer. “The Cell-phone has become the preferred channel of basic communication between teens and their friends, other many people with cell calling a close second and texting”( "Social Isolation and New Technology”). It is unbelievable when you walk in street and you see five year old kid using a cell phone. “More than 75% of 12-17 year-olds now own cell phones”( "Social Isolation and New Technology”). That there are many people said they more likely to texting than talking on phone. Using a cell phone has increased in society more than any other technology. However, using a cell phone while driving has proven to be a bad idea. The high potential for distraction causes people to not pay attention to the road. The consequences have so for been an increase in the rate of accidents and deaths related to cell phone use while driving. Using a cell phone while driving is not only limited to talking; it also includes texting while driving. The problem has become so serious that many states have laws prohibiting the use of cell phones while driving. Because research has shown that talking on a phone, texting and using hands free devices is distracting and dangerous it only makes sense for every state to ban cell phone use while driving.