Advertisement Analysis: A Penny Spent By Sue Jozui

A penny spent is a penny lost, no matter how little the price. Ignorant and gullible consumers spend their money unwisely. Sue Jozui in her excerpt argues that we should boycott advertising with celebrities and legislate rules and guidelines for advertisers who are misleading and insulting the intelligence of the audience who watch the ads. The author supports her argument by first explaining how this advertisement method insults our intelligence she continues by asserting the point that we need to boycott and enforce new rules and legislation against these types of ads. The authors purpose is to persuade the audience to boycott ads that use celebrities in order to put an end to ad using celebrities and insulting our intelligence. The author establishes a disgruntled tone for advertisers who use celebrities in their ads. The authors argument is invalid because the consumer should be intelligent enough to do the research on the product and are not forced to purchase that product, it all comes down to free will.

For example, Shaq’s skin isn’t as soft as he says it is during the Gold Bond commercials. Profits can be made with a little dishonesty but is very unethical. Even though it may be unethical, the economical benefit is much greater than the ethics. They make money this way by letting the gullible consumers help expand their business and provide more jobs. Gold bonds profits have gone up since they hired big boy Shaq ,because people want to be like him. The people who buy these types of items are considered gullible and should have their money lost because of their utter