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One of the importance for value creation is
Concept of value creation
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Value creation is a business term. Company create value to facilitate the customers of goods or services and also for the owner of the business to raise profitability. Profitability of a company depends on three factors: (1) the value customers place on the company’s products; (2) the price that a company charges for its products; and (3) the costs of creating those products. When a company raise its products value, it can increase the product price to reflect the value or reduce the price to attract more customers to purchase its products. Components of value creation per unit:
I. Value (Utility) to consumer - V
II. Price - P
III. Cost of production - C
IV. Consumer surplus - (V – P)
V. Profit margin (P-C)
Competitive Advantage is
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So, efficiency is important in an organizations value chain.
Building Blocks of Competitive Advantage: I. Superior quality II. Superior efficiency III. Superior customer responsiveness IV. Superior innovation
Internal analysis is a component of the strategic planning process, focuses on reviewing the resources, capabilities, and competencies of a company. An internal analysis help a company to determine the strengths and weaknesses of the company. Example, an internal analysis at Time Inc. revealed that while the company had strong well-known brands such as Fortune, Money, Sports Illustrated, and People (a strength), and strong reporting capabilities (another strength), it suffered from a lack of editorial commitment to online publishing (a weaknesses). To identify strengths and weaknesses effectively, company managers need to be able to compare the performance of their company against that of competitors and the historic performance of the company itself. This will help them determine whether 1. They are more or less profitable 2. Their company strategies are maximizing the value being created 3. Their cost structure is out of line with those of
Product is/are the products or services you offer and are they unique and different, superior in quality and easier to use. In my own opinion, the product or service is one the most important aspects of a successful business. If you have an item that the customer really wants they will drive out of their way to purchase it. They are usually willing to pay a higher price if the quality justifies it. When a local popular hamburger place open up in Phoenix, people drove long distances and sat in long lines just to bite into one of their juicy hamburgers.
A Couple of Squares should price their products based on customer value since there is no relationship between customers’ value for a product and the company’s costs. A Couple of Squares currently uses a cost based pricing system. Using a cost based pricing system can undercut profits due to customer value. If customers are willing to buy cookies from A Couple of Squares for twenty dollars and A Couple of Squares is only charging five dollars, they are losing out on a significant amount of profit. Basing pricing on customer value would also keep customers satisfied. Customers would be satisfied since the company is focusing on their individual needs. If the company prices their products based on customer value, the customer will be willing to buy the product because it is at a price they are willing to pay. Therefore, pricing based on customer value would maximize profits as well as customer
to make money (which is caused by being productive). To accomplish the goal of making money, there are three things that need to be increased simultaneou...
The price that we pay is the value that we associate to any product, whether it is a good or service. It is the compensation given to a person or authority to purchase an object or service. The greater the value associated to the product, the greater the price.
Product: the item, good or service that is being provided that delivers benefits to those who consume it; includes quality, packaging, design and brand
Soman,D & Marand, S (2009). Managing Customer Value: One Stage at a Time.: World Scientific Publishing. p9-14.
Value has different aspects which include company values; which relates to new innovations, job growth, reducing costs, as well as long term production and so forth. Value must meet customers’ needs which they benefit from the product or service.
Weinstein, A. (2012). Superior customer value: strategies for winning and retaining customers (3rd ed.). Boca Raton, FL: CRC Press.
However, other studies meanwhile have shown that customer satisfaction may not always be a reliable indicator for customer loyalty (Bowen and Chen 2001). Writers such as Faullant et al (2008) have advanced the thinking that corporate image have a partial mediating effect on the relationship customer satisfaction and loyalty. This would indicate somehow that there could be other variables that might be present to account for customer loyalty apart from customer satisfaction such as corporate image, service quality etc.
The importance of the customer and satisfying their needs is crucial to a firm’s cash flow and survival. In today’s ultra-competitive society, failing to acknowledge consumer desires and trends can ultimately lead a firm to
• Product: A product is the need-satisfying offering of a firm including physical goods or services
Price is the values entirety that consumers trade for the advantages of having or utilizing the product or services. Different places and cultural have different spending culture. Therefore the price has to be relevant according to the product offer because it can reflect the image of a
Price is what a buyer must give up to obtain a product. It is often the most flexible of the four marketing mix element that the price is the quickest element to change. A marketer can raise or lower prices more frequently and easily than they can change other marketing mix
Customer Value is important to my company. My Company knows who purchase their goods and services and why these consumers view our offerings as having the highest value to them.
The business model is a business identity or blueprint for a business. "A business model describes the rational of how an organization creates, delivers, and captures value" (Osterwalder & Pigneur, 2010, p. 14). A business model is the force behind any business growth and development. All business arrangements and procedures are a linked to that particular model. According to Fielt (2013), a business model answers the following questions: Who is your client, what does the client esteem, and how would you convey an incentive at a suitable cost?