Adidas Brand Image Analysis

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a particular actor or model, meanwhile the average person who wants to be like them, wants to purchase the product, because he or she believes that this will help them in achieving their dream and become more popular.
To live a healthy life is important, but it is questionable whether people care about themselves or they just want to be fashionable. It is difficult to decide, but as long as they work out, it is useful for their body. Do people need to spend a lot of money for sport apparel and accessories? Well, in order to get a better quality, they do, yet some of the brands set high prices, even though the products are not worth that much. A few companies with long history can raise prices, just because they have established a strong brand …show more content…

The Evolution of Adidas’s Brand Image
Some might argue that Adidas might be better than the previous brand, it depends, each individual has their opinion, and they might not be able to explain why the prefer one over the other. It seems people’s preference is based on the type of advertisement, and the style of clothes, and customers tend to be loyal to the chosen brand during their life. Adidas is a German company, which is competing with the American Nike. Adidas has a slogan launched in 2004: “Impossible is Nothing”, it cannot be called slogo, since they have stopped to campaign with the phrase. It was meant to reach the same effect as Nike’s “Just Do It”, as a slogo it was not strong enough to stay with the company, but it was a fierce slogan. Until today it is considered Adidas’s most successful line of all times: “This is one of the most famous tagline by the company. This tagline, which showcases the importance of fitness and importance of striving hard for anything you desire, is one of the biggest asset the company has, and possibly summarises the marketing strategy of Adidas” (Bhasin “Marketing Strategy of …show more content…

Their goal is to reach people who are willing to spend more money on the brand’s commodities. They focus on young people who see Adidas as a possibility to demonstrate how cool they are: “Adidas uses differentiated targeting strategy to target young adults, adults as well as children who have passion for fitness and sports. Although it targets customers in the age group of 13-40 years but majority of its customers are of 15-30 years of age who hail from upper middle class or the luxury class of customers” (Bhasin “Marketing Strategy of Adidas”). The buyers express their position in the society by wearing fashionable

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