Next, this issue is related to the ‘look policy’ in the company. According to Tomasszewskl & Whitehouse (2016), a transgender employee sued Abercrombie & Fitch for sex discrimination. He claimed that he was humiliated and dismissed for his refusal to wear women’s clothing in the store. Maha Shalaby, who was born female but later identifies as a male, was forced to wear ‘girl’s uniform’ while working at the store (Tomasszewskl & Whitehouse 2016). When he got recruited, he was told he was permitted to wear men’s clothing to work but later told by his store manager that he is not allowed to do so due to the ‘look policy’. His store manager told him he could only wear ‘girls uniform’ because that’s what customers want to see. He gets the pressure …show more content…
Furthermore, an African-American male model failed to get the job because his looks was not ‘exotic’ enough (Dearden 2015). The discrimination on people based on their skin colour is the one of the major issues in Abercrombie and Fitch. The African-American male models receive unfair treatment because of their skin colour. The culture of racism will happen in the company is due to the influence of their former CEO, Mike Jefferies. In an interview, Mike Jeffries once stated that he only hires good-looking people in his stores because good-looking people will attract other good-looking people (Kaplan 2015). Therefore, he created the unequal ‘look policy’ for his employees, to categorize his employees based on their physical attractiveness. Most of the brand representatives of Abercrombie & Fitch are mostly white men and he does not like to hire employees that do not belong to the good-looking categories such as African-American. He has the mind-set that white male model looks cooler than the African-American male model. The store managers are afraid to hire African-American model in the stores and will ask them to leave earlier so that they would not be seen during the stores visit from Mike Jeffries. The company CEO should not create a racist working environment. When they do not comply with the EEO and AA will result into fines by the government which causes the company to suffer unnecessary losses (Bedi, Lakra & Gupta 2014, p. 104). A CEO as a company leader should not state a discriminative statement to their employees, this will cause the employees to adopt to the culture and affect the harmonious diversity environment. The top management team and HR managers should focus on perception of
Diversity in the retail marketplace is something that is significant to the company’s success. Retailers are comprised of people selling things to people. Thus, the people that do the selling must be a good representation of the people that are doing the buying. Companies that are well diversified in their hiring practices, as well as organizational goals, are well recognized by the public. Likewise, companies that are unjust in the functioning of their company will be viewed in a negative light, which could lead to decreased sales and company accountability. Taking this into consideration, observing the diversity profiles for two major retail companies can lead to a firm understanding behind their success and company values.
Abercrombie and Fitch is an American retailer who has been facing many outstanding issues and is at risk of disappearing. For the past two decades, the company has been facing severe controversy. Abercrombie and Fitch has been long criticized for lack diversity and inclusion. The company excludes minorities and plus-sized customers from its stores. This controversy has brought many financial problems to Abercrombie and Fitch.
Abercrombie and Fitch was initially started in 1892 by David T. Abercrombie. An outdoorsman himself, Abercrombie wanted to create a clothing line that was suitable for outdoor activities such as hiking, camping and hunting. Ezra Fitch, a lover of the Abercrombie clothing line, decided to become a partner in the company, this making what we know today as Abercrombie & Fitch. This partnership began in 1900 and subsequently ended in 1907 when David Abercrombie resigned from the company due to personal differences. The company proved to be a success and had much interest in expanding their company in order to draw in more business. The first major executive decision came shortly after Abercrombie’s resignation. The A&F catalogue was a cross between a clothing magazine and a guide to the outdoors. It gave information and advice to campers, hunters and fishers and also simultaneously provided a wardrobe for these activities. This catalogue increased both sales and notoriety. It brought Abercrombie and Fitch to people all around the world. Unfortunately, success was not everlasting. The company endured very tough financial times during the early 1960’s and 70’s and eventually declared bankruptcy in 1977. In 1988, success came again when The Limited Inc. bought Abercrombie and Fitch. Abercrombie is now a 223.0 million dollar corporation.
The company that I chose to research for my company profile paper is on the clothing store Francesca’s. Francesca’s is a boutique like store that contains different women’s fashion trends that range from clothing, jewelry, and shoes. Francesca’s also offers specialty items and gifts that include candles, wall art, and gag gifts (Coltrin, 2010). The reason I chose Francesca’s for this project is because this store interests me. I first started shopping at this store when I was about sixteen years old. The store quickly became very popular for my friends and I as the store offered something that we had never seen before; boutique items for reasonable prices. Francesca’s is becoming increasingly popular among women of all ages that are looking for fashionable one-of-a-kind items without breaking the bank.
Facts of the Case: In 2008, Samantha Elauf applied for a job at Abercrombie & Fitch, Inc., who as part of their “Look Policy” prohibit the use of caps. Elauf, as part of her religious practice, wore a headscarf to the interview. She was interviewed by assistant manager Heather Cooke, who gave her a score that qualified her to be hired. Cooke, however, was worried that Elauf’s headscarf was against the store’s policy and called her district manager Randall Johnson. She informed Johnson of her belief that Elauf wore her headscarf because of her religion, and Johnson replied that headwear whether it was religious or not violated the “Look Policy” of the store. Elauf with the help of the EEOC sued Abercrombie on the grounds of religious discrimination. The U.S Equal Employment Opportunity Commission (EEOC) is an agency established by the government of the United States that imposes federal laws that make it
...oday there are increasingly fewer attacks on the student body regarding their clothing, undoubtedly to prevent upsetting more parents. We can see in Source F that this pressure to look a certain way never really ends, and this is true for both men and women. Although this pressure to have a perfect appearance doesn’t stop after high school, the Bedford North Lawrence Community Schools should be understanding and more lenient on some of the less scandalous clothing choices to make students feel comfortable and give them a realistic feel for how people dress and behave in public. In the end, everyone’s body is their own personal business and should not be dictated by another person or shamed for how it is presented, however BNL behaved the exact opposite of this at the beginning of the school year, making the way the administration handled the situation inappropriate.
Claude Levi-Strauss was originally from Brussels and died at the age of 100 in Paris, France. He published many works including Tristes Tropiques which was first published in 1955. I am using the Penguin publication from 1992.
Both Male and Females have complained that the dress code is “sexist and “biased” toward young women. One teenager said that the school should be an all-boys school. Since the code only applies to women. Another student said that “it was humiliating to be pulled aside like an object” to be told that her outfit is inappropriate.
In today’s society looking good is important, especially in the working environment. Every occupation has some sort of dress code for employees to follow. Dress codes can range from wearing suits to gym shorts depending on one’s occupation. Employers decide if the candidate is qualified for the job based on appearance, and then what you wear for the job based on the company’s dress code. The question is can one’s employer dictate what is appropriate dress outside of the job? Employers should only have a say of what one wears while representing the company.
Though many may not want to believe it, young black men are stereotyped in the business world. These stereotypes can subconsciously cause disadvantages at the collegiate level, in internships and even at the professional level when competing for advanced positions. Sometimes, it is difficult for black males to receive positions over males of other races due to these stereotypes. Regardless of the fact that both may meet the qualifications, it is likely that the black male will fall short. Therefor, young black males must work twice as hard and go above and beyond just to ensure that we recieve the same opportunities as other males. Appearance also plays a major factor, when competing for high-level professional positions a black male with piercings or tattoos; which many young men have, may not represent the company ...
Brand identity is about story telling. Using the latest content that has been published, compromising the five best images that reflect the profile of the brand, a consumer-photo-storyboard can be developed to: Describe the profile of the brand; Identify the main communication and publicity themes; and Critically assess the integrated modes of communication with consumers, including limitations and negative content.
Racism is rampant in the fashion industry. According to Dalton Conley author of “You May Ask Yourself”, ‘Racism is the belief that members of separate races possess different and unequal traits’. Unfortunately, most of the models who walk runway shows, and who are in high end fashion print advertisements are Caucasian. This causes
Selby, J. (2014, March 7). Jourdan Dunn on Racism in the Fashion Industry: Designers Shouldn’t be Applauded for Having Just One Ethnic Model’. . Retrieved, from http://www.independent.co.uk/news/people/news/jourdan-dunn-on-racism-in-the-fashion-industry-designers-shouldnt-be-applauded-for-having-just-one-ethnic-model-9176042.html
Different sources of articles have written about the underlying issue of racism on the runway. Each serves the same purpose and that to inform about the numbers and to persuade the audience that there is a problem in the diversity of supermodels. Racism is an ugly part of our society, and it certainly has no place in the beautiful world of fashion. We all should be open minded to models of color, especially the designers and casting directors because this issue affects how we see things globally and how we are seen as an
E. Cook(2013) ‘Expectations of Failure,’ SocialScience Japan Journal Vol 16, Issue 1: 29-43. In Japan around the late 1980s , a new group of people came to life, a group with dreams alternative to what society around them has said is ideal. These people are called ‘Freeters’ .