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An essay about imagination and creativity
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An essay on innovation and creativity
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“Logic will get you from A to B, but imagination will take you everywhere,” a thought share by one of the great minds of innovationist, Albert Einstein. These sentiments capture the essence of what it means to be innovative as expressed by 3 M development director. “Innovation is an idea that leads to the next level of a previous conceived idea or ingenious new knowledge implied or based in a new object or service propelling new technologies connection, stirring up new creativity and passion that inspires to the next level (3M,2 013). “Like 3m, AT&T and Southwest Airlines are examples of organizations that has portrayed capitalizing on innovation ideals as a part of its culture. From a small airline in its inception, Southwest become a reckoning phenomenal as a company, while AT&T is now breaking grounds to forge international working relationships. These 3 organization do share a commonality on innovative traits embedded within, their culture, processes, management and ideals.
3M
Originally started as a mining company known as Minnesota Mining and manufacturing Co. Things did not turn out as planned until the spirit of innovation kicked in when the five founders. Dr. J Danley Budd, William McGonagle, John Dwan, Henry S. Bryan and Herman W. Cable began inventing multiple products and
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Greenleaf. (Frick,2016) As a result, AT& T has enlarged their territories as Information Technology to become a Foundry of major Healthcare facilities in Huston, a foundry of business and enterprises services in Plan and currently establishing a foundry in Israel. Without a cohesiveness and ample room created for innovation, this would not be a reality.
...resent diversity within the labor force and “each of them will also have networks of professional associates whose knowledge they can tap in order to solve problems and accomplish tasks. Needless-to-say, diverse people will have diverse networks and provide your company with a vast and diverse meta-network at your disposal” (p.1). In short, in supporting of creativity, innovators essentially need the backing from top leaders, and without that support, many initiatives may break down or die on the vine (Harvard). For any idea to be successful, it is vital that it is aligned with company strategy; there is more likely to occur naturally when top executives involve and take the lead with a idea or creativity initiative and this is a main reason why management commitment is a key factor in the accomplishment of any idea or innovation process (Baumgarther, 2010).
Phone companies are in a constant battle about which one has the best service. What would you say is the best phone company? AT&T and Verizon have been known to be one of the best companies, which means they are constantly competing against each other for customers. The two ads I found are from each companies perspective to show how both think they are the better carrier. I argue that Verizon is the better company between the two because of background knowledge and research that has been done.
Have you ever wondered how your phone company started out? Or the new innovations it has brought about? And maybe even how the business is run? Well, today I’m going to talk about AT&T’s history, the products it sells, the employee jobs and U-verse.
Geographic Coverage- AT&T is positioning itself to be the leader in wireless coverage, identified by the move in the Global markets.
The Minnesota Mining & Manufacturing Corporation (3M) was founded in 1902. It reported sales revenues of $16.7 billion during the year 2000. These revenues came from 3M's six business divisions: industrial; transportation, graphics, and safety; healthcare; consumer and office; electro and communications; and specialty materials. All business divisions were profitable in 2000. The same year, the company made more than 60,000 products and about $5.6 billion sales came from products that had been introduced during the prior four years and another $1.5 billion came from products introduced during 2000. Annually, more than 75,000 employees worked to create more than 500 new products. The company was recognized for its vertical organizational structure, with businesses established by technologies and markets. It was one of the most admired corporations in America and was awarded the National Medal for Technology, the U.S. government's top award for innovation, in 1995.
Kelley,T. (2005, Oct.). The 10 faces of innovation. Fast Company, 74-77. Retrieved 6th March’ 2014 from http://web.ebscohost.com/ehost/detail?vid=9&sid=1d6a17b7-c5f7-4f00-bea4 db1d84cbef55%40sessionmgr10&hid=28&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=18386009
Years later, the Telecommunication Act of 1996 triggered dramatic changes in the competitive landscape. SBC Communications Inc. established itself as a global communications provider by acquiring Pacific Telesis Group and becoming the new AT&T. The merger of AT& T and BellSouth, along with the ownership consolidation of Cingular Wireless and YELLOWPAGES.COM, will speed convergence, competition and continued innovation in the communications and entertainment industry, creating new solutions for consumers and businesses and positioned to lead the industry in one of its most signifi...
Innovation is an essential ingredient in today’s competitive landscape (Denning, 2011). Unless innovation moves beyond initiative and becomes part of an organization’s DNA, innovation is doomed to fail. Southwest Airlines (NYSE: LUV) has embrace innovation as an essential part of its culture. The innovation and importance of the Southwest culture is demonstrated throughout customer service, business strategy and green initiatives.
The Southwest Airlines company and its culture is one that is often cited in today 's business classes. The airline is widely known to be “different” compared to many of its competitors, a result of its founding values and strong corporate culture. This culture developed early in Southwest’s history and was deeply entrenched due to the competitiveness of the airline industry, as well as due to some of the pressures experienced as a result regulatory issues and stiff competition.
Employee motivation is one of the keys to success in any business, especially in a retail sales environment. It is particularly important to understand how employee motivation can be impacted by the strengths and weaknesses of AT&T’s retail sales consultant position (RSC). A series of interviews and surveys were conducted over a two-week period with employees of AT&T in the RSC position as well as retail management positions to determine how the employees really feel about this position as well as internal strengths and weaknesses that contribute to employee motivation. Although there are a lot of positive factors that keep the employees motivated within AT&T, there are some weaknesses that can cause employees to become demotivated.
...ide whether it should be getting better at what it is already good at or whether it should be looking toward higher order capabilities that are beyond the old. The strategic vision of AT&T must be adjusted to reflect their intent of being ‘boundaryless’ and to become the leader in the infocom industry. It must become the companies culture.
3M's innovation culture comes from the times when the five entrepreneurs who created a company to explore a mine of what they thought being corundum, realized that all they had was a low grade anorthosite, which would not meet the requirements of the booming abrasive industry as they initially believed. Quickly they had to adapt and focus on producing sandpaper products. But it was with McKnight, who joined the company in 1907 has a bookkeeper and later would become Chairman for more than 40 years, that 3M really developed a culture towards systematic innovation. Since then, 3M has been characterized by McKnight's principles of supportive management which encourages employee initiative and innovation:
The Company has incurred a CAPEX of more than $ 150 billion in wireless and wireline networks and acquiring spectrum and scaling up operations to build one of the most advances state-of-the-art advanced fibre, IP and wireless grid around the world. AT & T is a firm believer that it is critical to lead in developing new technologies to ensure that they are able to provide assimilated products and services that will give value offering to the customer and provide them with the least cost structure with the utmost effectiveness and efficiency in the industry. The company is heavily investing in newer technological products like Internet of Things (IOT) along with other companies. This will enable them to establish leadership in researching and enabling innovative solutions to customers like linking
Innovation may be defined as exploiting new ideas leading to the creation of a new product, process or service. It is not just the invention of a new idea that is important, but it is actually
The growth of services sector in our economy is a step forward in the development of Indian economy. In day to day life of an individual the use of mobile phones acts as necessity in getting connected with people for one or the other purpose. India has a largest variety of smartphones available for the users. Because of the fast technologies in smartphones & in market, the networks and services providers of telecom must be updated so as to meet the requirements of people. Indian telecommunication industry is considered to be one of the fastest growing telecom industries in the world. The mounting up of the subscribers reaches to an approximate 800 billion plus users in telecom sector. The industry is growing at as pace in such a way that it will reach a level beyond the telecom markets of USA &