A Tommy Hilfiger Advertisement that Insults America

A Tommy Hilfiger Advertisement that Insults America

There are a lot different types of sitcoms, and other types of advertising out there in this day in age. The one ad that fell upon my eyes, and pulled me enough its way to persuade me to write a paper on is a Tommy Hilfiger Advertisement. This advertisement is a true way to show how much advertisement has become demoralizing, and appealing to the eye. “They sell values, images, and concepts of success and worth, love, and sexuality, popularity and normalcy”. (Kilbourne, 178)

Advertising has taken many different methods throughout history to attract people to its products. Advertisers use television, newspapers, magazines, and many other methods. It uses different types of color, and measures to attract people. They try to put many different objects and things with their product that actually half of the time does not even belong. The most charming ads sometimes even stick in our minds for long periods of time. That is a goal of the advertiser. To make an ad that sticks in someone’s mind. These days though, advertising has been so plagued by false advertisement.

The reason I picked the ad I did is because of how much false advertisement, and deception the picture is portraying. Firstly I will describe everything in the picture. It’s an ad advertising a fragrance from Tommy Hilfiger. There is an American flag in the background. There is an American flag covered couch people are sitting on. There is a big house in the background. There are six people total in the picture. Each person is wearing all Tommy Hilfiger brand clothes. The people are a mix in between different cultures as well. Plus the people all generally look very good. Then lastly, the caption reads as “the real American fragrance”.

Can you see how offensive it is already? What kind of baloney is it that they would use the American symbol in three different ways just to represent their product? The America flag represents so much to everyone in United States. It represents “freedom”. It reminds different people of many different things. It can range from memories of all the past battles brave men have fought so that this land still remains ours, or it could have many other dynamic meanings to other people. How dare this ad uses the American flag with its advertising scheme. Tommy Hilfiger has nothing to...

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...m it seems like. “Style is a personal choice.” (Trimbur, 215) We should make our own choices as adults, and as teenagers. We should look pass the fancy clothes, the stereotypes, and the brand name, and buy clothes that define ourselves. That colors the character that is behind us, not the character that advertisers encourages us to be.

Bibliography:

1. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John

Trimbur. “They sell values, images, and concepts of success and worth, love, and

sexuality, popularity and normalcy”. (Kilbourne, 178)

2. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John

Trimbur. “Media images are so persuasive, they can easily become prototypes of

style, class, or even profession.” (Brownmiller, 209)

3. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John

Trimbur. They are each generally exposed to over 2,000 ads a day as Kilbourne

states. (Kilbourne, 178)

4. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John

Trimbur. “Style is a personal choice.” (Trimbur, 215)