In the winter of 2016, Apple, a multinational technology company released a holiday
commercial advertising their newest product, the iPhone 7, titled Frankie’s holiday. The ad is
about the classic Halloween character Frankenstein who in the beginning of the commercial is
seen recording a tune from a music box on the new iPhone. He then leaves his dark home on
top of the hill to retrieve a package from his mailbox and heads down to the village. The next
scene shows the local town celebrating Christmas by decorating a tree in the middle of the
square. Everyone stop chatting and laughing when they notice Frankenstein interrupted their
merry event. He walks in front of the tree and takes out two light bulbs from his package, one
red and one blue.
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He then proceeds to screw the lightbulbs into his neck. Frankenstein stands in front of everyone and starts singing along to the tune he recorded on his new iPhone, he then stops, realizing no one was pleased with his work.
He started walking away when a little girl
came up to him and started singing along. Soon, the whole town was singing the song, and the
scary creature known for terrorizing towns and being heartless had brought joy to not only
himself, but a great number of people of all ages. The last shot of the film shows the words
"Open your heart to everyone". "Frankie's Holiday" was targeted towards consumers who could
potentially buy the new iPhone 7 and people who like a good holiday story with a happy ending.
This advertisement is effective towards appealing to its audience. No, it's not very humorous or
has any shock factors, but it is a commercial that is clean, timeless, and people will remember it
many holiday seasons to come.
The audience intended for this advertisement is anyone who loves happy endings,
acceptance and of course, and whoever wants to buy the new iPhone 7 (I will admit that I am
guilty of all of these things). I believe this ad was very effective at getting its main point across. It
wasn't an ad that was filled with stupidity and content that doesn't make sense. It had a storyline
that carried the message throughout the film. The ad also aired during a time of bad press
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and conflict. The election had been just ended and other negative events, had taken place in the United States and around the world, Therefore, I think it was perfect for the time it aired, it gave people hope and something light hearted for the television and media. No, the ad did not have or any of logos, or ethos, but it was very heavy on the pathos, which in my opinion was a good thing because when a consumer sees the product, they will most likely think of that commercial.
With the election being the highlight of the year 2016, it drew a lot from the media. For most of
the year America was divided by conservatives and liberals, Trump supporters and Hilary
supporters, those who were involved in politics and those who weren't. After the election ended,
the nation only grew further apart from one another. The real damage occurred soon after the
election, during late November and December, which should be a time of forgiveness,
acceptance, joy, and love. However, what you saw in the media and the internet was anything
but that. Apple saw this as an opportunity to change it. To remind the nation of what the holiday
season really is about. "Frankie's Holiday" showcases Frankenstein as an outsider, someone
who is not welcome, and by Frankenstein making an effort to change that, the village people
saw his efforts and accepted him. They didn’t care how different he was, they were willing to
look past that, and see him for who he truly was.
Like I mentioned earlier, the iPhone 7, which is the product being advertised in
this commercial, is rarely shown in the ad, however after being projected to sell 78 million units in the year of 2016. Apple sold 78.6 million iPhone 7 units, which was their biggest sale yet, having higher sales than of the iPhone 4 which launched in the year of 2010. In the ad, you see the phone in the beginning of the story where Frankenstein is recording the song using the product, and you see the phone being used to play back the song when Frankenstein is singing to the townspeople, and those are the only two scenes in the commercial where you see the product. Then at the end of the ad you see the words "Open your heart to everyone" with Apple's logo shown after that. Even though the product is rarely shown, Apple is associating their product with a story that is light-hearted and will be known for many years to come. Everyone needs a little hope in their life. It doesn't matter where they get it. From a poster on a wall, an act of kindness on the street, or sometimes a commercial on TV. I hope this commercial gave a lot of people hope as it did to me, and show everyone that there is still good in the world.
Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
A good advertisement always can leave a deep impression to the audience. It associates with the rhetorical skill to represent the meaning of advertisement. An advertisement I want to discuss is about domestic violence topic. (this advertisement from Amnesty International). It is a public service advertising. The purpose is hope three types of audiences can pay more attention to domestic violence and makes an effective use of pathos by appealing the sympathy of the audience. This is the most impressive ad I have ever seen.
good and true heart, and the best intentions even though they may not turn out
More advertisements than content fill most magazine’s editions. Advertisements may seem like innocent attempts from companies to get people to buy their products; however corporations spend billions of dollars in researching the best way to advertise their product. Dos Equis is one such company. Dos Equis for example, has a current and popular advertisement series which portrays like three friends having a night out on the town. However, as we dive deeper and deconstruct this advertisement we find that this subversive advertisement has some insensitive and subliminal messaging included within its ploy to get the viewer to purchase its product.
The reason behind my thinking of the ad with the victim as the main point is that the image is right in your face the second that you see the ad. You see a person missing half of their face
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
ad creators are trying to portray towards the audience. By combining the previous elements, the
The play opens up with the Christmas tree being symbolic. The tree symbolizes Nora’s position in the Helmer household. The tree can also symbolize Nora’s personality. In the play the Christmas tree is a materialistic object used only for
All advertisements have one similar goal, and that is to persuade the reader or consumer to buy their product. According to Michelle Greenwald, contributor on Forbes.com, a successful ad campaign is memorable, resonates with the consumers, stands for values beyond the product, and is intrinsically linked to the brand (meaning the product won’t contribute to another brand). From an analytical standpoint, the 2017 Mercedes Benz E-Class magazine advertisement exceeds most standards for a successful advertisement. Producers for Mercedes Benz advertising know how to effectively layout a page of attention grabbing images and information so that it sticks in the minds of the consumers. They blatantly want to sell this luxury sedan to high budget spenders or those who can afford the brand. It is not deceiving in any way; Mercedes just lists the facts and lays out the information proving why they are the best of the best. All in all, this ad is effective because it captures the attention of the consumer and provides enough sophisticated information for the consumer to be impressed; ultimately invoking more sales for the 2017 Mercedes Benz
If you don 't believe how amazing the iPhone is and how it will change your life from the moment you have it in your hand, go to the store right now and see for yourself. You will never ever get face time, coverage for your phone from the company that it was made from (apple care) group chat, time-lapse, slo-mo, piano, in the camera, the find my iPhone app, front camera Touch ID, you will never find
I watched as each of my friends got new cell phones for either Easter or their birthdays. And I watched ad after ad on TV telling me just how many new cell phon...