Michael J. Copps conveys a powerful message in the article From the Desk of a Former FCC Commissioner, where he begins the essay off with a quote directed towards journalists that states how the government policies are hurting them. The concentration of media ownership is a process whereby less institutions control increasing shares of the mass media–these institutions are known as media conglomerates. In 1983 there were fifty major media companies, America now, has only nine important multinational media conglomerates, some of which include Walt Disney, Time Warner, Comcast, News Corp., CBS and Viacom(www.buzzle.com). Copps describes how his first-hand experience was not what he had planned on. He was excited that he was going to be dealing …show more content…
Politicians know how the media can sway public opinion so may be afraid to regulate them because they would rather keep them onside. Media mogul and founder of CNN Ted Turner argues that the politicians control over media has dwindled over the years because of the continual loosening of ownership rules. In an article for the Washington Monthly he writes that lawmakers once “wanted to make sure that the big, established networks wouldn't forever dominate what the American public could watch on TV. They wanted independent producers to thrive. They wanted more people to be able to own TV stations. They believed in the value of competition” (www.washingtonmonthly.com). In the article that Copps wrote he writes about the time when he was still Commissioner that he went to visit an editor of a major newspaper and that he urged him to run a critique about the excess of big medias. The response he got was contradicting in my opinion because the editor said he has freedom to write about whatever he wants except the concept of media ownership. The smaller newspaper companies are barley around anymore because they do not have the financial backup like the media conglomerate companies have—they have so much money that they are set if one of their many companies starts to fail. Copps overall argument is that he wants the FCC to reevaluate the concept of these companies and how they are running the many companies that they own. These large companies have control over so many others that the idea of independency and competition amongst other news outlets have disappeared at
Nintendo is the world's largest company in the video game industry. Over the years, Nintendo's video game consoles have been famous for its unique designs, along with its complex but simple controllers. Most importantly, Nintendo is famous for being kid-friendly. In August 2002, Nintendo partnered with Heineken, a famous Dutch brewing company, to publish a magazine ad to inform the public about an upcoming contest. The advertisement specifically utilized the elements of logos and pathos, unintentionally communicating to the reader that underage drinking is appropriate while playing video games.
Within an excerpt from, “The United States of Wal-Mart,” John Dicker explains that Wal-Mart is a troubling corporation. Dicker begins his article by discussing why the store is so popular within the news in an age of global terrorism, coming to the conclusion that Wal-Mart has a huge scope in the United States and that it has more scandals, lawsuits, and stories than any other supercenter. Continually, he goes on to explain that Wal-Mart outsources jobs and their companies demands makes it hard for employees to have livable wages and good working conditions. Furthermore, Dicker addresses the claim that Wal-Mart provides good jobs, by destroying this perception with statistics showing how employees live in poverty and that their union scene
Michael Parenti (2002) declares media in the United States is no longer “free, independent, neutral and objective.” (p. 60). Throughout his statement, Parenti expresses that media is controlled by large corporations, leaving smaller conglomerates unable to compete. The Telecommunications Act, passed in 1996, restricted “a single company to own television stations serving more than one-third of the U.S. public,” but is now overruled by greater corporations. (p. 61). In his opinion, Parenti reveals that media owners do not allow the publishing of stories that are not beneficial and advantageous. Parenti supports his argument very thoroughly by stating how the plutocracy takes control over media in multiple ways: television, magazines, news/radio broadcasting, and other sources.
In 1996, Congress passed the Telecommunications Act thereby lifting restrictions on media ownership that had been in place for over sixty years (Moyers 2003; Bagdikian 2000: xviii). It was now possible for a single media company to own not just two radio stations in any given local market, but eight. On the national level, there was no longer any limit on the number of stations a company could own – the Act abandoned the previous nation-wide ownership cap of forty stations (20 FM and 20 AM). This “anti-regulatory sentiment in government” has continued and in 2004 the Federal Communications Commission (FCC) approved a new rule that would allow corporations to own “45 percent of the media in a single market, up from [the] 35 percent” established by the 1996 Act (Croteau & Hoynes 2001: 30; AFL-CIO 2004). Companies can now also own both a newspaper and a television station in the same city (AFL-CIO 2004). This deregulation has led to a frenzied wave of mergers – most notably the Viacom/CBS merger in 1999, the largest in history (Croteau & Hoynes 2001: 21). Ownership of the media has rapidly consolidated into fewer and fewer hands as companies have moved to gobble up newspapers, television stations, and radio stations across the country.
When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
When people think of both tasty and quick food, they often think of fast food. McDonalds fries are some of the most iconic in the food industry, as they have been around for 70 plus years. This ad aims to resemble the iconic McDonalds fries but it puts its own spin on it by having different vegetables in its place instead. It offers carrots, peppers, as well as other vegetables as healthy alternatives to the beloved fries. Dallas Farmers Market is showing us that there are healthy and cheap alternatives to fast food fries.
In the article Mind Over Mass Media, Steven Pinker claims that the use of technology enhances our intelligence, despite what critics say, when used in productive ways. Pinker supports his claim by explaining that if electronic media were hazardous to intelligence, the quality of science would be plummeting and that philosophy, history and cultural criticism, are flourishing will the use of the Web. The author’s purpose is persuade readers that new media is allowing mankind to locate information at a faster rate, in order to prevent readers from believing that technology is hurting us. The author writes in an informal tone for technology users.
To the members of the support group Naïve People who are Addicted to Mass media and Believe Anything They Hear or Read Anonymous my purpose of being here today is to help you better understand how to analyze the mass media you come across. Mass media is the news, newspapers, magazines, the radio, and the television. The way I’m going to analyze it, is by rhetorical analysis. Rhetoric is how effective the writer is in persuading the reader by using speech and compositional techniques. In order for you to be able to become more apprehensive when reading information, I will be analyzing the ad for Vitaminwater featuring Kobe Bryant. Vitaminwater was introduced in 1996. It is a mineral water that is given out by Energy Brands. Like many sports drinks they use famous athletes to speak for them and promote them. Vitaminwater’s ad with Kobe Bryant is successful because it persuades people to buy their product because it’s, “The Most Valuable Power.”
“Don’t attend your own funeral as a guy named Phil Shifley. Get rid of cable, and upgrade to Direct TV”. This is a quote from the end of a Direct TV advertisement from their 2012 “Get Rid of Cable” campaign (DOUBLE CITE HERE). Nearly all of the advertisements for this campaign were 30-second spots that followed the same format, depicting an everyday man who had cable and how his life spiraled out of control, with each ad urging the viewer to drop their cable service provider and get Direct TV instead. Through the usage of pathos tactics such as a humorous variation of the “slippery slope” scare tactic, careful phrasing, and simplified visual appeal and storytelling, the logical fallacy of the either-or argument, and the undermining of their
“What Corporate America Can’t Build: A Sentence”, a newspaper article written by Sam Dillon, addresses corporate America and those in the education system coming into corporate America. The message Dillon conveys to his audience is that there is a problem with the clarity and effectiveness in communication as the work force progresses towards written communication, highlighted by how common emails have become. Dillon’s article strongly influences people in the education system that will soon be entering corporate America, along with those who are already in the workforce. The New York Times author manages to achieved this through his use of statistics that show how harmful
One of the fundamental roles of the media in a liberal democracy is to critically scrutinise governmental affairs: that is to act as a watchdog of government to ensure that the government can be held accountable by the public. However, the systematic deregulation of media systems worldwide is diminishing the ability of citizens to meaningfully participate in policymaking process governing the media (McChesney, 2003, p. 126). The relaxation of ownership rules and control, has resulted in a move away from diversity of production to a situation where media ownership is becoming increasing concentrated by just a few predominantly western global conglomerates (M...
There are many contradictory arguments about cross-media ownership. Some people said it is an effective way to manage media company. Also, some people argue that a media company can offer high quality information and product since they have broad network and huge capital. This information and product cannot be made with small capital. However, there are concerns that media concentration affects our society negatively.
In order to understand new media, one must first have a solid background of the old media. The old media traces its origins back to the “elite or partisan press [that] dominated American journalism in the early days of the republic” (Davis 29). With the advent of the penny press around 1833, the press changed its basic purpose and function from obtaining voters for its affiliated political party to making profit (Davis 29). With more available papers, individual companies competed with each other with “muckraking journalism”—investigative journalism exposing corruption—and “yellow journalism”—sensationalist journalism that completely disregarded the facts (Davis 30). The press continued to evolve its journalistic approaches and next shifted to “lapdog journalism,” r...
There is always need for self-regulation. It is key to a democracy, media that controls and evaluates themselves means that there is no censorship from the government. The problem arises in the fact that because they regulate themselves; the councils put in place to regulate the media may be lenient towards the media. And also, because media are first and foremost corporations they are most likely to be self-serving rather than self-deprecating. Another important problem that arises in the debate of media self-regulation is marginalization of the poor. Because the media are more likely to be self-serving, they may favour the elites over the poor.