A Review of the Starbuck’s Current Corporate Social Responsibility Status

669 Words2 Pages
bulb-icon

Recommended: Corporate social responsibility on society

Over the past few years, businesses have been implementing a wide range of strategies in order to be successful in the current highly competitive world of business, but corporate social responsibility has proved to be one of the most effective tools for Starbucks, a coffee company established in 1971. Companies have an important role to play in the development of the society and environment since there is a growing demand for products and services from companies that are believed to be socially responsible (Coombs & Holladay, 2012). According to Starbucks, CSR can be well-defined as the conduct of a business that’s ethically and socially supportive, law abiding and economically profitable. Therefore, the company believes that to be socially responsible, profitability and obedience to the law are the most important preconditions. In essence, Starbucks strives to give back to its key stakeholders, such as consumers, employees and investors (Ferrell & Fraedrich, 2014). A Review of the Starbuck’s Current CSR Status As mentioned earlier, Starbucks strives to be a socially responsible company so as to gain a competitive advantage over its core rivals in the business like Second Cup, a Canadian franchiser. Currently, the company’s CSR program focuses on three strands, such as ethical sourcing, environmental stewardship and community involvement. i) Ethical sourcing The coffee, tea, and cocoa bought from farmers by Starbucks are usually grown in a responsible manner, as well as traded ethically. To ensure that its coffee meets these two requirements, the company is currently working with Conservation International, a firm responsible for fostering environmental friendly and economically sound farming practices. Nonetheless, Starbucks ... ... middle of paper ... ... company is highly concerned with the impacts of its business activities on the environment, it should invest in innovative technologies to advance environmental friendliness with respect to the packaging of its products, for instance, by introducing 100 percent recyclable or disposable cups or by increasing the number of its reusable cups in circulation (Mullerat & Brennan, 2011). The company has acknowledged high levels of water and non-renewable energy consumption. Therefore, Starbucks should focus on the adoption of high pressure spray cleaners as an alternative for the controversial dipper wells. This way, the company will reduce water consumption by nearly half the current consumption. Finally, Starbucks can create a virtuous circle powered by individuals who are dedicated to an aligned CSR vision by enhancing talent recruitment (Coombs & Holladay, 2012).

Show More
Related

  • Dutch Brers Vs Starbucks Case Study

    1114 Words  | 3 Pages

    Starbucks selection for CSR parallels that of its menu, extensive yet counterproductive. They brandish programs such as sustainable farming, career opportunities as well as other local community programs; essentially investing money in programs for other people to operate. Even companywide programs such as career advancement and achievement, ultimately only goes as far hiring a diverse group of individuals and offering tuition assistance. Adversely, Dutch Bros. is committed to positively impacting every community they infiltrate; whether it be through community service or simply by being that silver lining in someone’s day. In order to ensure this culture continues, Dutch Bros. only franchises within the company, “Dutch Bros., based in Grant Pass, Ore., only hires and promotes only outgoing optimists committed to customer service. No bad tempers allowed” (Adams). With this model, a college dropout can potentially own their own business as long as they are genuinely, salt of the earth, model citizens. In a world, where big corporations throw money at a problem and call it social responsibility, Dutch Bros. and their ability to impact a community in such a positive manner, is truly a breath of fresh

    Read More

  • Amtrak's Corporate Social Responsibility (CSR)

    714 Words  | 2 Pages

    In the Amtrak case, corporate social responsibility (CSR) is a business approach that contributes to ecological development by delivering economic, social and environmental benefits for all stakeholders. CSR is a concept with many definitions and practices. The four areas of corporate social responsibly these companies must show economic, legal, ethics and philanthropic and each company has an area to cover. Economic, All the companies must maintain effectiveness, be an asset to the community they serve. (Amtrak “Sunset I. d”.)

    Read More

  • T.J. Maxx CSR

    1886 Words  | 4 Pages

    Corporate Social Responsibility (CSR) is the way a corporation achieves a balance between its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. In general, when firms hold this wider encouraging role on the public by being engaged with stakeholders, a variety of profit can be produced for both company and the stakeholders. A key inclination is the combination of Corporate Social Responsibility (CSR) into the organization strategy, culture, mission and communications. By incorporating corporate citizenship into the company it is no longer an additional “nice thing to do” or something made to obey laws or regulations. Instead, corporate responsibility has become something business leaders and workforce want to engage in, frequently because executives who believe in the long-term see business profit. The four types of social responsibilities a...

    Read More

  • Review and Discussion of the Article The Future of Corporate Social Responsibility by Duane Windsor

    713 Words  | 2 Pages

    Windsor, D. (2001). The future of corporate social responsibility. International Journal of Organizational Analysis, 9 (3): 225-256.

    Read More

  • The Pelman V. Mcdonald's Case Study

    751 Words  | 2 Pages

    For decades, consumers have demonstrated an increasing concern that several businesses have little to no concern for them, their well-being, and the degenerating social order. For this reason, it is essential for businesses to try to avoid endangering or exploiting consumers and focus on creating an excelling society. Fortunately, Corporate Social Responsibility (CSR) is a valuable structure that can be utilized to manage and enhance customer relationships, as well as improve and protect the welfare of society as a whole in a more organized and effective manner (Hartman, Des Jardins, & MacDonald, 2014). In essence, corporate social responsibility can provide organizations the opportunity to maximize its positive impact while minimizing its negative impact on society (Des Jardins, 2008). Given the importance of being socially responsible, one will elaborate on the Pelman v. McDonald’s case. To include, discuss whether McDonald’s restaurant should be criticized for selling unhealthy products and for their deceptive advertisings.

    Read More

  • Corporate Social Responsibility Analysis: Wells Fargo

    958 Words  | 2 Pages

    An organization’s Corporate Social Responsibility (CSR) drives them to look out for the different interests of society. Most business corporations undertake responsibility for the impact of their organizational pursuits and various activities on their customers, employees, shareholders, communities and the environment. With the high volume of general competition between different companies and organizations in varied fields, CSR has become a morally imperative commitment, more than one enforced by the law. Most organizations in the modern world willingly try to improve the general well-being of not only their employees, but also their families and the society as a whole.

    Read More

  • Servant Leadership Principles Of Starbucks

    910 Words  | 2 Pages

    The main stakeholders of Starbucks include the employees, customers, suppliers, investors, environment and the government (Thompson, 2015). Starbucks gives priority to their staff and ensures that they are happy with the provision of better working conditions, job security, and higher wages. Thus, the company builds the community, facilitating the growth of the employees. The company listens to their customers to improve the quality of service and products. For instance, Starbucks creates a warm and friendly relation with customers to satisfy their social responsibility with this stakeholder. By ensuring their suppliers are properly paid through their Coffee and Farmer Equity (CAFÉ) program, Starbucks fulfills their commitment to the suppliers through awareness. The company creates eco-conscious stores (Starbucks Corporation, 2016) and ensures to follow environmentally sound business practices using their foresight. Starbucks supports the emergency relief services. In 2005, they helped rebuild the Hurricane Katrina struck areas (Adams, 2007). Through their high financial performance in the industry, the company meets the interests of the investors proving the ability to conceptualize. Being an international company, Starbucks remains respectful of the people’s perspectives from the respective governments. Thus, they satisfy their commitment and

    Read More

  • Starbucks versus McDonald’s Code of Business Ethics, an analysis

    983 Words  | 2 Pages

    Starbucks not only shapes a defined importance on its product, the coffee, but also the relationships on its partners, its customers and its shareholders to create diversity, “to create a place where each of us can be ourselves” (Starbucks Coffee), to treat all related partners with dignity and respect at the greatest corporate level. In this sense, Starbucks involves its customers, its neighbors and is shareholders to participate in the community to “be a force for positive action—bringing together [its] partners, customers, and the community to contribute every day (Starbucks Coffee).

    Read More

  • The Ethical Foundations of Starbucks and Humana

    1701 Words  | 4 Pages

    The conclusions reached in this paper are the result of extensive investigation conducted through the Internet, personal interview, literature review, and legal findings. The consensus drawn from this analysis is that Starbucks is a shining example of corporate social responsibility and Humana is not.

    Read More

  • General Electric's Corporate Social Responsability

    1774 Words  | 4 Pages

    According to Mike Peng, Corporate Social Responsibility (CSR) is the consideration and response to issues beyond the narrow economic, technical, and legal requirements of the firm to accomplish social benefits along with traditional economic gains the firm seeks. CSR is a way in which a company seeks to achieve a balance between profit, environmental concerns and social imperatives. This is known as the ‘Triple-Botto...

    Read More

  • Starbuck’s and the Environment

    952 Words  | 2 Pages

    Coffee is a worldwide cash crop of which demand has exponentially increased over the years. “Coffee is (after oil) the world’s second most important traded commodity” (Cleaver 61). Competing coffee brewing companies wage war on offering the freshest, best tasting coffee the market has to offer. With such stiff competition there must be enough coffee beans deemed to be good enough in quality to supply the increasing demand. Starbucks can be considered one of today’s top competitors if not thee top coffee manufacturer presently in business. This successful company has had a huge impact on the coffee industry as well as the world. They have gone through great length to provide consumers with an excellent product as well as create a legacy that shows how to best go about running a massive corporation while keeping the environment clean and healthy.

    Read More

  • Walmart Social Responsibility Case Study

    970 Words  | 2 Pages

    The corporate social responsibility is a commitment by a business to contribute to economic development while improving the quality of life for employees and their families’ as-well as contributing to the society. Walmart is a well-known company that offers customers the items they want and need at a low cost, with nearly 4,000 stores in the United States. According to the Fortune 500, Walmart was ranked number 1 in 2015. Just like any other superstore Walmart needs to continue the use of social responsibility by recreating a relationship between business and the community especially if they want to dominate the competition in 2016. The use of sustainability, strategic philanthropy, causing market, shared values, stakeholders and global perspective will help readers understand the purpose of social responsibilities in the corporate world.

    Read More

  • What Is Starbucks Supply Chain Strategy

    1078 Words  | 3 Pages

    Bruss (2001) argues that the company hopes as well to make new investments in new coffee types. Starbucks has recently developed a new type of coffee called green-coffee. These strategies are created with the objective of support Starbucks’ commitment to buy coffee that has grown and processed by suppliers. They meet certain conditions of social, economic and quality standards. In addition to that, the company is paying additional premiums to those vendors who meet the specific requirements that the company wants.

    Read More

  • The Pros And Cons Of Social Responsibility

    1178 Words  | 3 Pages

    The arguments for and against corporate social responsibility have captured two points of view. Those who believe that organizations should not be concerned about social responsibility base many of their arguments on the costs involved and whether organizations should shoulder those costs on behalf of society. And those who are in favor feel that organizations benefit from society and, therefore, have an obligation to improve it. Although there is no universal agreement, surveys and other reports express that many organizations are, becoming increasingly active in addressing social

    Read More

  • Corporate Social Responsibility has Risen to Prominence

    583 Words  | 2 Pages

    There are now several concepts of CSR and its definition, along with the meaning across corporations. In my opinion, and according with our textbook in page 11. CSR is about a particular set of business and strategies that deal with social issues. In addition, we can clearly perceive that CSRs application along corporations has increase in the past decade due to the several local, and international regulations in order to enforce business to act responsible.

    Read More

More about A Review of the Starbuck’s Current Corporate Social Responsibility Status

Open Document