A political aspect of the macro-environment regarding the chocolate market in New Zealand is policies regarding the import of ingredients required for making chocolate. Cocoa beans are on the list of Prohibited or Restricted Imports, according to New Zealand’s Customs and Excise Act, 1996 (Legislation.govt.nz, 2015). This is a market factor that is important to Whittakers as a brand because as they produce all of their chocolate from imported cocoa beans in their New Zealand factory, they must comply with these restrictions and pay the appropriate tax on importing their cocoa beans. Changes to this legislation pose a threat to Whittakers, as a potential increase on tax on cocoa beans will mean that the cost total cost of producing chocolate will be higher for the company, meaning they may have to increase the retail price of their products. This may cause price conscious consumers to look elsewhere for products that suit them better financially and will lose sales for Whittakers.
As the call for cacao increases globally, the price of cacao is also increasing at a rapid rate as cocoa growers in Africa and South America struggle to meet the demand, which is an extremely relevant aspect of the macro-environment for the chocolate market. Many factors contribute to the supply problem- many cocoa growers in Africa, particularly the Ivory Coast (the world’s biggest cocoa-producing nation) are underpaid, and their share in the profit of chocolate products is increasing, with West African cocoa growers seeing earning on average 3.5% to 6.4% of the total retail value of the products (The Guardian, 2013). This results in less productive workers, and is also resulting in a decrease in the number of emerging cocoa famers, as it is often no lo...
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...his has the potential to increase sales for Whittakers as consumers want to experience this smoother, more refined chocolate.
It is becoming increasingly important to consumers to know that the products they are purchasing are produced in an environmentally friendly manner, and a large focus of this is supporting chocolate companies which do not use palm oil in their production. Palm oil production is being held as one of the biggest industries responsible for deforestation globally, posing threats to wildlife, and consumers were made particularly aware of this in 2010 when Cadbury replaced cocoa butter with palm oil. This increase in awareness from consumers is an opportunity to Whittakers, as the brand is committed to being palm oil free, making Whittakers appealing to consumers on an environmentally friendly level, and possibly increasing sales for the company.
While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3). If chocolate continues grow popular in Asia, it stands to become even more lucrative.
The videos provided for this subject builds a great understanding on what happens behind the scenes and how the production cycle of chocolates turns deadly for few. The chocolate industry is being accused having legit involvement in human trafficking. The dark side of chocolate is all about big industries getting their coco from South America and Africa industries. However, it is an indirect involvement of Hersheys and all other gigantic brands in trafficking (Child Slavery and the Chocolate Factory, 2007).
2. 	In the exposition of The Chocolate War, Jerry Renault, the freshman quarterback, was receiving constant blows from opposing players. Jerry was trying to get the ball to his receiver, the Goober, but not having any luck.
Throughout the book The Chocolate War by Robert Cormier there are many different themes that happen during the story to progress the plot. But there are three main themes : manipulation, power, and choices. All of which are seen by a lot of the main characters.
Claire’s Chocolates does not advertise, relying on word of mouth. Their promotional methods, therefore, are based on quality customer service, building customer relationships, high quality products and service delivery (Gronroos, 1994, 4). This creates the experience that makes customers want to talk about their product and this, therefore, creates new customers.
Chocolate bars are thought of as impulse buys, which means they require no thought. This is due to how inexpensive they are. However, if an ingredient such as sugar was to rise drastically, so will the cost of the chocolate bar therefore changing the buyer's perspective on the product class.
Chocolate companies changed from minimal production to massive manufacturing. Thus, targeting different market segments that weren’t possible to reach due to the high cost of the good. The market was able to shift because of the industrialization process that includes several innovations, such as van Houten’s process, this allowed a broad production and distribution of chocolate that spread around the globe.
The recent product, liquor filled chocolates, is a viable business that can sell if it is implemented professionally. This recent innovation should be able to acquire attention from the market owing to its combination of selling products. Put simply, the liquor-filled chocolates are chocolates that contain alcohol. According to Novellino (2011), chocolate-candy sales summed up to $16 billion in 2008 in the U.S. Furthermore, the statistics on alcohol reveals that liquor sales hit $19.9 billion in 2011.
Cosmetics, soap, chocolate, and frozen meals. These general products all have something in common; they include palm oil, a resource found in oil palm trees located primarily in Indonesia and Malaysia. Palm oil is a valuable resource that is contained in many everyday products. However, the mass consumption of this ingredient caused wide deforestation in wildlife’s natural habitat and is leading to the endangerment of several animal species. Sustainable palm oil is grown and harvested by companies on private land to avoid deforestation and harm to wildlife, so people should consider purchasing products that include sustainable palm oil rather than palm oil taken from natural forests.
From 2008 to 2012, the exports value (in current prices) of chocolate and other food preparations containing cocoa increased on average by 5.6% to reach its peak of 24.1 bln US$. During the same period, imports showed a similar development with an average increase of 5.5% to amount t...
...y treat to indulge in, it seems to have positive effects on the mind and body. This just makes me wonder how chocolate will be viewed hundreds of years from now and if it could possibly become even more pleasurable.
The aim of this report is to present and critically estimate the market strategies of an international and a local chocolate manufacturer in Austria. The analysis is carried out in three stages – macro-environment (PEST analysis), micro-environment (Porter’s Five Forces Model) and company comparison (SWOT analysis). In the end, recommendations are given for the local brand Wiener Chocolate König. Zotter Chocolate Manufaktur GmbH was founded in 1987 as a family business by Joseph and Ulrike Zotter.
However, after large amounts of pressure from environmentalists, households and then businesses refusing to stock Cadburys chocolate, Cadburys finally conceded and moved back to the old recipe. The marketing director Matthew Oldham said, ‘At the time, we genuinely believed we were making the right decision, for the right reasons. But we got it wrong. Now we 're putting things right as soon as we possibly can, and hope Kiwis will forgive us’ (CHECK WHEN HE SAID THIS)
Cocoa production is predicted of getting shortage of supply in 2020 (Nelson, 2017). The famous chocolate drink that Malaysian drink daily, Milo contains cocoa. Other than Milo, Koko Krunch, Nestle Crunch Wafer, KitKat are also mainly made from cocoa. Nestle as a company which largely depends on cocoa bean for its products, will become one of the victim of this cocoa supply risk. The biggest cocoa producer in the world, Ivory Coast, is facing the problem of diseases infected in cocoa plant, frequent rain, and buyers forcing producers to sell cocoa at very low price (The Guardian, 2014). In Malaysia and Indonesia, cocoa plantations are threatened by a tiny moth named as cocoa pod borer which eat the seed (Nelson, 2017).. These pests has cost cocoa
Therefore, the way the producers get the cocoa to the market is by after the beans are dried and packed into sacks, the farmer sells to a buying station or local agent. The buyer then transports the bags to an exporting company. The exporting company inspects the cocoa and places it into plastic bags. The cocoa is trucked to the exporter’s