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Public relations response to crisis
Ethics in marketing communication
Ethics in marketing communication
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Recommended: Public relations response to crisis
Our PSA will come in two parts. The first part will be aimed at assuring residents that current water being provided is of high quality and informing them of the steps taken by the city to prevent similar problems in the future. This reasoned appeal will target the more trusting members of the public such as those in the solidarity group on the Campbell Trust Continuum. The second part of the PSA will describe how city A is putting on a free clean water themed community event to promote water sustainability and celebrate the purification of city A’s water supply. This emotional appeal will target more skeptical members of the public such as those in the discord group. This PDA utilizes television and radio to spread it’s message. The mayor …show more content…
For any possible future water issues, our expert personnel will be notified and information will be shared with the public immediately thanks to these precautionary measures. As you may know, nearby city B has also been struggling with water purification since the earthquake, and has not yet found a solution. In light of this and the advancements we have made as a city, an upcoming community benefit celebration will be held to celebrate our achievement of water purification and to earn money for further water infrastructure improvement in city B. Thanks to our community partners, admission is free and all donations will go toward attaining sustainable clean water for city B. Though a city partnership our experts will be sharing our findings with city B and helping in their process of water purification. Come join us for a day of togetherness and celebration of our community strength in overcoming this …show more content…
They might be suspicious of giving to a clean water cause when they themselves suffered the same situation, waiting awhile for a remedy. We will respond to this criticism by emotional appeal to citizens’ empathy. Because they have faced this hardship, they may be more willing to help people who face similar hardships. They know first hand the difficulties of not having clean water available and of having to conserve water. Another skeptical response to our message might be that the water may not be safe after all. If community members felt they were lied to before (that the contamination should have been reported sooner than it was), they may be reluctant to believe the health of the water announced in our PSA. However, we can respond to these fears by giving an account of the measures taken by experts to decontaminate and test the water. While this data that we supply may take a central route to trust that would not be effective for the greatest of skeptics, pairing this with a peripheral route (celebration of the decontamination and a benefit for city B) displayed in our approach can be a sure to appeal to different levels of
Humans need water. In a world that is overpopulated, we use a lot of water and other natural resources. Currently, in our world, clean water is getting scarce. Recently, for example, Flint, Michigan, had a water crisis. In early 2016, the water was discovered to be tainted with lead and other toxins. Long before that, the Michigan Department of Health and Human Services, and Governor Rick Snyder along with his council, knew about the lead, but to save money for the city of Flint in early 2014 Snyder had changed the city’s water source to the Flint River which had corroded pipes, causing people of all ages to be sick from the high amounts of lead
Our water crisis is not just isolated in one area on the planet, but is a problem everywhere. Unfortunately, not everyone believes that we actually have an issue. When the documentary began talking about introducing recycled wastewater they interviewed a few groups of people and asked them to drink the water. Even though it seemed like a good majority did drink the water there were a few who still refused and called the water disgusting. One statement from one of the people asked to drink the water really bothered me. The woman said that when the satellites take images of Earth she said that there’s a lot of water being shown. That statement just proves that more documentaries like this one need to be made to educate the public. So that once the public is educated and realizes how big of a problem we have with our water they can take it to the government and force them to make
Water privatization gives private entities control over water and its systems. Barlow believes ownership over water is a breach of human rights. This article does two things successfully: it raises awareness of an important problem and communicates exactly how the problem will affect the world. Barlow’s argument uses pathos and logos to push her ideals to her audience. However, while her use of appeals stimulates, it fails to finish with a final solution to solve the previously posed problem.
What we have seen in late January has proved that the city of Phoenix needs one more water treatment facility. The tax revenue that will be lost if a water crisis every happen again will pay for the building of the new facility. The water department has known of this problem for years but has chosen not to rectify the hazard. City officials chalked up the high levels of sediment in the water to Mother Nature, but they acknowledge that a series of decisions by water officials could have worsened the problem. (Villa, Fehr-Snyder, 1) The water department knew and Frank Fairbanks knew that maintenance was required on rotating bases, on each facility and chooses to take two offline during the “winter” or “rainy months”.
---. “The Clean Water Act—Is it Successfully Reducing Water Pollution?- Final Draft.” UTSA: WRC 1023, 11 Apr 2014. Print.
Many people grab a water bottle to go as they head to life as normal, others in developing countries spend their lives searching for water that is rarely found. Even if they do obtain water, it is seldom clean and usually comes with the risk of disease. As more developed countries pay a dollar or so for a bottle of water, others in less fortunate places worship water as if it is gold. As many children around the world attend a privileged school everyday, the idea of missing school due to water-borne illness never crosses their mind, yet for those in less fortunate countries, it is a gift to have the strength and health to attend school on a regular basis.
Walkerton a small town in Ontario was brought into the spotlight for all the wrong reasons. When a major rain storm caused E. coli from manure to seep into the towns drinking water contaminating it. This disaster happened because Walkerton has had a dark past with not following proper rules and regulations. However, the Walkerton Clean Water Centre (WCWC) makes the future look bright. The future looks bright because the Ontario government learned from its wrongs of the past. By firstly, how the Walkerton Public Utilities Commission (PUC) managed the drinking water systems prior to the 2000 E. coli outbreak. Secondly, how the E. coli outbreak happened and how it effected drinking water regulations across Ontario. Finally,
"Water Pollution." Current Issues: Macmillan Social Science Library. Detroit: Gale, 2010. Opposing Viewpoints in Context. Web. 5 May 2014.
Have you ever wondered if different authors writing about the same topic had different points of view. Comparing points of view of the authors of for the World's Poor ,Drinking Water can kill and After Pollution in Flint, Some finds Tap Waterś Benefits Hard to Swallow is the purpose of this response. In these pieces, there are many facts presented about the water crisis. The points of view represented in these two texts had more commonalities than variances. These readings explore the topic of water crisis.
Thematic Statement: Today, I will like to persuade you to conserve water in any way you can and to be aware of how fortunate we are to have water compared to other parts of the world. First I will first give you and over view of the issue at hand. Then I will tell you ways that you can help make a difference. And finally I will inform you of the many actions that various organizations are taking to solve this problem.
The precedent cases of the Walkerton E.coli outbreak and Flint water crisis show just how important it is to have organizations that implement laws that ensure total protection of the health of citizens, and how meticulous water inspection agencies must be when testing the quality of drinking water. Secondly, organizations like the OECD make sure water is safe and clean to ensure the health of marine and wildlife. Canada is one of the world’s largest per capita users of freshwater in the world. In 2010, 838 million cubic metres of water were used for irrigation (Statistics Canada, 2015). The run-off runs into nearby lakes and rivers.
Clean water is needed for good human and animal health, but as DoSomething.org states, over 1 billion people worldwide don’t have a means of getting clean drinking water, an...
...cts us and everything around us, and what it takes to get clean drinking water. In addition I have also given examples of organizations that raise money to help people obtain clean water. We can’t take clean water for granted, because everything around us including us, needs clean water in order to survive and to work. I have talked about how if we are able to end the clean water crisis, we are able to focus on other global problems such as world hunger and economic problems. Once we are able to focus on other things we may be able to work on technology that will allow us to make more water in to clean drinking water to accumulate to our increasingly growing population. In conclusion clean drinking water and clean water in general is a very vital part of our lives and our world. We would not be here if it wasn’t for water, and we need to keep our water clean.
As of this year, nearly 1.1 billion people live without clean drinking water and 2.6 billion live without adequate water sanitation. The McDonald's down the street, however, will sell you a 1/3 pounder burger for only 150 gallons. Changes in lifestyle can easily reduce this number and help not only save water, but money as well. Currently, with our diminishing water supply, one of the main goals of humanitarian organizations is ensuring that everyone has the right and equality to water. With global access to water, it reduces the responsibility for political tension between countries fighting to literally stay alive.
... build social awareness. Currently, we are not paying for the actual cost of water but costs of water distribution and sewer system (Glennon 225). That’s why water is so cheap. The price of water is not substantial enough to make people care about it.